The Rose Quarter lies roughly halfway between my home and my office, and every time I roll past I wonder how such a prime piece of urban property can manage to be so very lame, in so many ways. Where are the quirky cafes, the funky breweries, the dance halls and the music clubs, the bike shops and the pool halls? Nothing but chain restaurants and endless parking lots: visionary urban planning circa 1975. This is not the Portland I know and love. It makes sense for the city and the Blazers to redevelop the quarter into something that reflects the soul of the city, because there’s really nowhere to go but up. The neighborhood just hasn’t been the same since it got bulldozed.
J.E. Isaac, the Blazers’ senior VP of Business Affairs, has a name for the neighborhood to come: JumpTown, a “green, vibrant and economically viable Rose Quarter.”
Can’t argue with that. But how to get there?