Almost exactly one year ago, Laika’s first feature film, Coraline, made its world-wide debut in downtown Portland. Now comes the news that this dark but endearing work of stop-action animation has been nominated for an Academy Award, launching a small, independent Oregon studio with a 36-year-old CEO into the big-leagues with Disney, Pixar and DreamWorks.
This is excellent news for Oregon’s film industry and a validation for the father-son tandem of Laika chairman Phil Knight and CEO Travis Knight. They took bold risks on Coraline, financially and artistically, and their risks are being rewarded. The film has already grossed more than $120 million (twice what it cost to make), and the publicity and gravitas of an Oscar nomination will boost sales as Coraline hits theaters in animation-crazy Japan and tackles the DVD and paid-television markets domestically.
“Five years ago when we were trying to find a partner for Coraline, nobody had heard of us,” CEO Travis Knight told me yesterday afternoon. “Obviously that changes with this nomination. This will make things easier for the business. But it also increases pressure on us creatively. We’ve set the bar high for what we’re capable of doing and we’ve got to live up to that now.”