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Two sides of the coin

 

There are many ways to look at economic trends. Each month, analysts at Ferguson Wellman Capital Management share how global economic data and market trends are viewed here in Oregon.

The Demise of the Consumer Has Been Overly Exaggerated

Earlier this month, several major retailers reported tough earnings. A common metric in the retail industry is Same-Store Sales (SSS), which measures the growth of the average store for a retailer. This metric standardizes industry data so it isn’t skewed by acquisitions, divestiture, etc. When three major U.S. retailers reported in May, SSS were very disappointing.

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