Where They Are Now
Founder Brad Baker.
Since we profiled Works Electric in 2014, sales at this electric scooter company have increased threefold; the company is on track for similar growth in 2016. Steering clear of commercial sales, Works Electric is focusing on individual consumers, says president Brad Baker. “We initially figured that individuals would require far more post-sale attention, but it’s turned out to be just the opposite,” he says.
Baker singles out three lessons he’s learned as a startup executive: 1 “My intuition automatically gets seven out of 10 votes in my head. Nobody understands my business and my vision better than me.” 2 “Sometimes you’re going to have to be a jerk. My allegiance is with my customers and my product, and sometimes that means doing things that piss people off to ensure that those two things are well taken care of.” 3 “Time is king, and patience is one hell of a virtue. Growing a profitable business takes energy and time, but growing a business that can sustain profitability takes about 10 times more. Moreover, you need patience to allow certain things that are out of your control to develop at their own pace.”
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