Oregon Business Broadcast: Prescient plumbers, rural robots, social media mountaineers

Oregon Business Broadcast: Prescient plumbers, rural robots, social media mountaineers Caleb Diehl

What our recent reporting escapades taught us about branding for the knowledge economy. 


Ep. 06: Prescient plumbers, rural robots, social media mountaineers

A day in the life of an Oregon Business reporter might entail testing out augmented reality plumbing glasses. Or tailing an R2D2-like robot through his rural hometown. Or scaling a glacier on Mt. St. Helens. We reflect on what our escapades taught us about rebranding for the knowledge economy.


Read the articles here:

Brand Sherpas: On the trail with a new generation of outdoor adventurers

DAX the robot comes to Philomath

Pipe Dreams: Plumbers adapt to the knowledge economy


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Caleb Diehl

Caleb Diehl is a reporter at Oregon Business

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