With the summer sun shining high over Portland’s Tom McCall Waterfront Park, throngs of people milled about the grounds in flip-flops and sunglasses holding froth-filled mugs. I was at the 22nd annual Oregon Brewers Festival, curious to find out if people were still willing to spend their hard-earned cash on craft beers.
While admission to the event was free, visitors instead purchased a taster package ranging from $10 to $50 for beer samples or full drinks. But for those in attendance, it was clear that money was no object in their quest to sample the 80 brews available under the wide, roomy tents. Beers from across the country were represented at the festival, but from the conversations I had, a passion for local brews and sharing it with others is what’s keeping the beer economy from running dry, at least in Oregon.
“There’s a real love of the craft brew,” said Ken Baer, co-founder of Portland startup Taplister.com, who was at the festival promoting the company. “‘Craft’ is a perfect word for it. I think people also want to have that sense of community, and in Portland, it seems like the level of pride is going up.”