Oregon Business - Lifestyle

What I'm Reading

The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.

Protecting your business from cybercrime

050614 thumb heartbleedBY DON MORRISON | OB GUEST CONTRIBUTOR

While the technology renaissance we have gone through has certainly benefited consumers and businesses alike, it’s also brought a new vulnerability with it – the emergence of cybercrime.

How to measure marketing effectiveness

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

12.06.13 Thumbnail MeasureHow can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling. The modeling process itself will uncover any holes in your marketing process.

Three ways to be nicer to your future self

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

11.22.13 Thumbnail FutureSelfHave you noticed how different your future self is, from yourself today? My future self, apparently, has lots of free time. He has money. He’s very decisive. He goes to the gym with the regularity of a metronome. His self-control is a thing of legend. Or would be, if he existed. Future-me’s only weakness is on-time performance — he still hasn’t shown up. All his work keeps showing up on my desk each morning. Current-me needs a new strategy.

Mandatory corporate fun

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

05.31.13 Thumbnail OfficeFunIf you really want your team members to connect, there are few worse ways than “Mandatory Corporate Fun” that’s too obviously aimed at manipulating them.



How to write a perfect thank you note, again

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

05.24.13 Thumbnail ThankYouOne of my most popular articles is “Three Steps to Writing a Perfect Thank You Note." If you already write thank-you notes regularly, it’s a great reminder of the basics. For the rest of us who don’t, it provides a simple checklist that lets us dramatically increase the likelihood we’ll offer thanks in writing — and in the process, we’ll discover we’re making huge investments in our relationships. Here’s a fresh take on the topic, with some guidance on avoiding common errors.

Why the boss is always wrong

BY TOM COX | BUSINESS TIPS CONTRIBUTOR

05.10.13 Thumbnail BossIsWrong“Are you ready to be a transference object?” Fred hesitated. The coffee shop seemed to become dead silent. One week earlier, Fred had been offered a dream job, as part time CEO of a startup, working for a proven star CEO — now Chairman — who had also offered to mentor Fred.

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