Intel backs Urban Airship


Intel established a $100 million “AppUp Fund” to invest in mobile companies, including push notification startup Urban Airship.

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Intel established a $100 million “AppUp Fund” to invest in mobile companies, including push notification startup Urban Airship.

Intel badly wants to break into the mobile space. All the major smartphones and tablets, including the iPhone and iPad use customized chips from rival ARM Holdings instead of Intel’s mobile processor, Atom. 

Though Intel continues to dominate the market for PC and laptop microprocessors, its absence from technology’s fastest-growing markets pose a competitive threat to its business. By signing on with Urban Airship and other mobile companies, Intel hopes to have a software ecosystem ready when Intel-based mobile devices arrive on the market sometime next year. 

In conjunction with the funding, Urban Airship agreed to collaborate with Intel’s software group to develop push and geolocation technology for forthcoming Intel-based tablet computers, as well as Intel’s line of low-wattage “netbook” computers and its new, high-performance “ultrabook” laptops.

Read more at OregonLive.com.

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