Hotlips Pizza makes millionth soda


Portland’s Hotlips Pizza produced their 1 millionth bottle of soda recently, a product the company hopes can compete in the crowded field of small soda makers.

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Portland’s Hotlips Pizza produced their 1 millionth bottle of soda recently, a product the company hopes can compete in the crowded field of small soda makers.

Hotlips needs to sell a veritable ocean of the concoction before its owners will earn any return on their considerable investment of time and money. 

The product that launched with a single flat of blackberries pedaled back from the Portland Farmers Market is now sold up and down the West Coast. It has shown up in Atlanta, in The New York Times, and won plaudits from the trade press. It has die-hard fans among consumers.

Having overcome early challenges with production, Hotlips is now looking to unlock its market potential, finding the right mix of distribution and guerrilla marketing to grow the business without overtaxing working capital.

Read more at OregonLive.com.

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