Demand for solar charging options by iPhone users is bringing Choice Solar from India to the U.S.
Demand for solar charging options by iPhone users is bringing Choice Solar from India to the U.S.
The Portland-based company specializes in small-scale solar power products.
Choice Solar India, formed in 2008 by Hewlett-Packard veterans Ravi Sinha and Katherine Cleland, is owned by Portland-based holding company Choice Solutions Corp. Choice Solar’s website shows solar-powered lanterns and rooftop solar panels in rural and urban India.
Choice will start selling its solar-powered cell phone charger in the U.S. this week, a product clamored for by iPhone users eager to charge their phones in coffee shops without plugging in.
“It’s almost against all odds,” said Sinha, a Blackberry user, who is somewhat bewildered by the demand for a product he intended for use in a setting with spotty electricity service. “We didn’t think there was a demand for it in the U.S. We were wrong.”
Read more at Sustainable Business Oregon.
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