Medford ad agency grows


A group of advertising and marketing veterans have created 5 o’clock Marketing Group, a new agency in Medford.

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A group of advertising and marketing veterans have created 5 o’clock Marketing Group, a new agency in Medford.

The business has grown to 11 people in spite of the lingering downturn.

The advertising media mix in the Rogue Valley is considerable for a relatively small population, with newspapers, local television and radio stations and cable channels by the score — and new digital options seeming to emerge daily.

“We are still in the middle (between marketers and consumers), trying to figure out the most effective way to reach people,” said Tom Ersepke, the group’s general manager. “As people in the advertising world and marketing, it’s our role to figure out how to measure effectiveness. The whole thing is to get clients better business and make things work for them.”

Read more at the Mail Tribune.

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