Larry Broadfoot, sales & marketing leader, Collins Pine Co.
OB: Collins was ahead of the game in sustainable forestry certification. What is the next big thing for the green forest products biz?
LB: Collins was the first privately held company in the U.S. to FSC-certify their entire forest lands [over 311,000 acres] and seven of their facilities. The next big thing is the Living Building Challenge and other forms of HPD’s [Health Product Declaration] which is similar to a nutrition label, but for building products.
OB: Does Collins have plans to participate in the CLT industry Oregon is trying to nurture?
LB: Yes, there is definitely opportunity there for us. We will be supplying FSC certified softwood lumber for the CLT industry.
OB: What are your high growth products and markets?
LB: Collins Pine Particleboard MR50, a highly moisture resistant product, for commercial interiors and cabinetry sector. Collins Hardwood lumber for the interior millwork and furniture industry are slated for growth.
OB: Did you attend the Guangzhou furniture fair? How is the Chinese market driving change in the industry?
LB: Yes, we exhibited at Interzum Guangzhou this Spring and also at FMC China in the Fall. The Chinese market is leveling off and some manufacturing is returning to N. America. China will remain an important export market for the Unites States, as the Chinese domestic interior millwork and furniture markets continue to grow.