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|Wednesday, January 18, 2012|
BY AMANDA WALDROUPE
A Michael Pollan-esque summation of the business model for PQ Monthly, the new monthly LGBTQ magazine debuting in mid-February, might be: mostly online, some print, engage readers.
Publisher Melanie Davis, also the publisher of Portland-based El Hispanic News, is confident that PQ will succeed despite a dismal publishing climate and the recent shuttering of Just Out, the bi-monthly newspaper that served the Portland metro area’s LGBTQ community for 26 years.
Unlike Just Out, which only served the metropolitan area, PQ Monthly will cover news in all parts of Oregon and SW Washington, creating a wider market of readers and advertisers. Davis says the decision to publish monthly and have most of the print publication’s content originating on the website will keep print costs reasonable. “It will be very feature driven, timely and modern in its approach to the delivery of news,” Davis says, who has been with El Hispanic News since 1992.
The publication’s strongest presence will be on the web, where Davis hopes to attract the bulk of advertising from companies interested in reaching out to the LGBTQ (lesbian, gay, bisexual, transgender, queer) community. “[Advertisers] are continuously trying to reach various target markets,” Davis says. “They recognize that community-based publications serve that need. Print is still king when it comes to niche markets.”
Davis says 12 full-time jobs have already been created. Calling the decision to start a new publication “a very expensive endeavor,” Davis wouldn’t disclose how much of an initial investment was needed to cover start up costs, but said the publication has the support of Brilliant Media, the LLC that owns El Hispanic News, as well as the support of some “venture capitalists” who approached Davis when she was thinking of starting a new LGBTQ publication to replace Just Out.
Some think that Just Out failed not necessarily because there wasn’t financial support for it, but because of bad business practices.
“Unfortunately, it collapsed under an unsustainable business model,” says Jimmy Radosta, Just Out’s former news editor. “Long before the recession, [Just Out’s publisher] Marty Davis struggled to make ends meet. Overhead was too high, and advertising sales goals were unrealistic.” Marty Davis is not related to Melanie Davis.
The first issue is slated for Feb. 16. Davis says the magazines will be free and distributed in news racks and at businesses statewide. She plans an initial press run of 20,000 copies monthly.
Amanda Waldroupe is a contributing writer for Oregon Business.
Friday, May 22, 2015
BY JACOB PALMER
A Power Lunch at Oswego Grill.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Friday, May 22, 2015
BY AMY MILSHTEIN
Floor plans embrace the great wide open.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.