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|Wednesday, January 18, 2012|
BY AMANDA WALDROUPE
A Michael Pollan-esque summation of the business model for PQ Monthly, the new monthly LGBTQ magazine debuting in mid-February, might be: mostly online, some print, engage readers.
Publisher Melanie Davis, also the publisher of Portland-based El Hispanic News, is confident that PQ will succeed despite a dismal publishing climate and the recent shuttering of Just Out, the bi-monthly newspaper that served the Portland metro area’s LGBTQ community for 26 years.
Unlike Just Out, which only served the metropolitan area, PQ Monthly will cover news in all parts of Oregon and SW Washington, creating a wider market of readers and advertisers. Davis says the decision to publish monthly and have most of the print publication’s content originating on the website will keep print costs reasonable. “It will be very feature driven, timely and modern in its approach to the delivery of news,” Davis says, who has been with El Hispanic News since 1992.
The publication’s strongest presence will be on the web, where Davis hopes to attract the bulk of advertising from companies interested in reaching out to the LGBTQ (lesbian, gay, bisexual, transgender, queer) community. “[Advertisers] are continuously trying to reach various target markets,” Davis says. “They recognize that community-based publications serve that need. Print is still king when it comes to niche markets.”
Davis says 12 full-time jobs have already been created. Calling the decision to start a new publication “a very expensive endeavor,” Davis wouldn’t disclose how much of an initial investment was needed to cover start up costs, but said the publication has the support of Brilliant Media, the LLC that owns El Hispanic News, as well as the support of some “venture capitalists” who approached Davis when she was thinking of starting a new LGBTQ publication to replace Just Out.
Some think that Just Out failed not necessarily because there wasn’t financial support for it, but because of bad business practices.
“Unfortunately, it collapsed under an unsustainable business model,” says Jimmy Radosta, Just Out’s former news editor. “Long before the recession, [Just Out’s publisher] Marty Davis struggled to make ends meet. Overhead was too high, and advertising sales goals were unrealistic.” Marty Davis is not related to Melanie Davis.
The first issue is slated for Feb. 16. Davis says the magazines will be free and distributed in news racks and at businesses statewide. She plans an initial press run of 20,000 copies monthly.
Amanda Waldroupe is a contributing writer for Oregon Business.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Tuesday, July 28, 2015
BY JASON NORRIS
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.