Downtown Portland gets new name: Pioneer District

| Print |  Email
The Latest
Wednesday, November 30, 2011

Portland's downtown retail core is getting a new name: Pioneer District. Can simple rebranding help Portland's retail outlook?

Nothing is official with the city yet, said Jeff Miller, chief executive officer of Travel Portland, but the new name was chosen as part of the long-running effort by businesses, City Hall and other agencies to pour the love into downtown. 
"There's so much economic activity that emanates in and from the retail core. It's as simple as looking at other downtowns," Miller said. "It's the barometer of the health of a city, at least the type of city Portland is." 
Downtown Portland has other areas with special names, such as the University District and the Cultural District.
Local writer Byron Beck broke news of this development Monday. 
Miller said the intention is to christen the area along downtown's "spine" as the Pioneer District – essentially along the MAX lines, Southwest Yamhill and Morrison streets, bounded by Southwest Third Avenue to the east and Tenth Avenue to the west. 
For six months or so, Miller said, about 15 groups with interests downtown – retailers large and small, the Portland Development Commission, the Portland Business Alliance, the Downtown Marketing Initiative, the Downtown Retail Council and others – have been meeting to rethink ways to define more sharply that core area.

Read The Latest from OregonLive.

 

More Articles

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...

The best crisis is the one you avoid

Contributed Blogs
Wednesday, April 15, 2015
crisisthumbBY GARY CONKLING | GUEST BLOGGER

Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

Photos from the 100 Best Companies to Work For in Oregon awards celebration

The Latest
Friday, February 27, 2015
IMG 9975cneditPHOTOS BY JASON E. KAPLAN

Images from the 2015 celebration of Oregon's great workplaces.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

Get on the bus!

April 2015
Thursday, March 19, 2015
BY APRIL STREETER

How the private sector can ride the next transit revolution.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS