Downtown Portland gets new name: Pioneer District

| Print |  Email
The Latest
Wednesday, November 30, 2011

Portland's downtown retail core is getting a new name: Pioneer District. Can simple rebranding help Portland's retail outlook?

Nothing is official with the city yet, said Jeff Miller, chief executive officer of Travel Portland, but the new name was chosen as part of the long-running effort by businesses, City Hall and other agencies to pour the love into downtown. 
"There's so much economic activity that emanates in and from the retail core. It's as simple as looking at other downtowns," Miller said. "It's the barometer of the health of a city, at least the type of city Portland is." 
Downtown Portland has other areas with special names, such as the University District and the Cultural District.
Local writer Byron Beck broke news of this development Monday. 
Miller said the intention is to christen the area along downtown's "spine" as the Pioneer District – essentially along the MAX lines, Southwest Yamhill and Morrison streets, bounded by Southwest Third Avenue to the east and Tenth Avenue to the west. 
For six months or so, Miller said, about 15 groups with interests downtown – retailers large and small, the Portland Development Commission, the Portland Business Alliance, the Downtown Marketing Initiative, the Downtown Retail Council and others – have been meeting to rethink ways to define more sharply that core area.

Read The Latest from OregonLive.

 

More Articles

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

Picture This

May 2015
Monday, April 27, 2015
BY JACOB PALMER

As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account. 


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

Correction: Biker dreams

The Latest
Friday, May 15, 2015
bike at ater wynn-thumbBY KIM MOORE | RESEARCH EDITOR

The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS