|| Print ||
|Thursday, June 23, 2011|
By Emma Hall
How often have you reached into your wallet for a punchcard to use at a local business only to realize you left it at home, or you don't have the right one? Supportland aims to fix this problem by providing one swipeable card for numerous local businesses —90 so far.
Supportland works like this: Make a purchase at your local record shop or massage therapist and get 15 points for your first time there. Get five points for each transaction after that. Then, just like the punchcards of yesteryear, once you get enough punches/points, trade it in for a free cookie/smoothie/haircut. Except with Supportland, you can trade in your points for an offer from any of the participating businesses. Swipe your card every morning when you get coffee down the street, and soon you'll have enough points for a free T-shirt.
Pretty sweet deal for consumers, but how do businesses benefit?
Local businesses pay $49 a month to participate in the program. Besides the fact that they get a nifty sticker to put in their window declaring them part of the Supportland crew, the businesses also get to offer three deals to customers, of which two can be used metro-wide. Businesses also can offer one of the more classic punchcard-variety rewards: for example, every 10 purchases at Cellar Door Coffee Roasters you get a free 12-ounce bag of coffee.
Businesses also get access to a wide array of information on consumer spending. Supportland doesn't track customer's personal information, but they do track spending metrics, like what other nearby businesses a customer frequents.
Katrina Scotto di Carlo pitches Supportland to local businesses each week around Portland, and plans to ramp that up to three informational sessions a week with businesses. This is quite a big step for Supportland, which she launched in August 2010 with her husband, Michael. Within the first month, 6,000 Supportland cards went into circulation. That number is now 17,135 and growing fast. (Consumers can only get the cards at participating businesses.)
There's also more in the pipeline for Supportland in the near future. The owners are working on smart phone apps so customers can check-in on their phone rather than swiping a card. They also are creating new ways to earn points. "The future of Supportland is doing good and giving back to the community," Katrina says. So far that may mean getting extra points for working out at the Green Microgym in Alberta, where people actually generate electricity by using the exercise machines. In the future, it could be getting extra points for volunteering.
Katrina and Michael are looking into ways to make Supportland benefit a wider array of businesses. The biggest hurdle so far has been restaurants because of their proprietary POS systems. Currently, they're partnering with ¿Por Qué No? on Mississippi Avenue to find a way around this (the solution may be as simple as a separate tablet provided to each restaurant for swiping the rewards cards).
The Scotto di Carlos just returned from the Business Alliance for Local Living Economies (BALLE) conference in Bellingham, Wash. Michael programmed the Supportland software to work anywhere, not just the test market of Portland. At the conference, they connected with four other West Coast communities, which are now interested in trying out Supportland. "We're totally keyed into the larger buy local movement," Katrina says.
Emma Hall is the Web Editor of Oregon Business.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA
Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Wednesday, July 01, 2015
There are more than 10 million former military members working in the United States.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Downtime with Debra Ringold|
|Farm in a Box|
|Flattery with Numbers|
|Preserving the Legacy|
|Fiat Chrysler must offer to buy back 500K Dodge Ram trucks|
|Portland kayakers protest ship owned by Shell Oil Company|
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
|Immunization rates to be available to parents|
|CEO who pledged $70K minimum wage sued by brother|
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.