Putting Craigslist on top of Twitter

| Print |  Email
The Latest
Monday, April 25, 2011
BY ILIE MITARU

The Good, a 2-year-old creative agency located in NW Portland, recently released two services that could have implications for how marketers and promoters use Twitter.

The first project, RT2SEE, is a Twitter-based service that gives users the option of making access to their promotions contingent on the user spreading, or “retweeting” the same promotion. Say a store wants to promote gelato at 70 percent off. It can create an account, set a budget, and begin Tweeting—“bring in this coupon for half off gelato!” with a link to the coupon. If a user clicks on the link, RT2SEE requires he agree to Retweet the message before he can redeem his discounted gelato. Opting-in takes just one click.

The Good’s second recent rollout, SellSimply, allows users not only to manage promotions across Twitter, but also to sell products directly on the platform. SellSimply links users online store and Paypal account directly to their Twitter account.

No need to leave Twitter or enter shipping or credit card information. “The idea is you can sell anything with one tweet, and buy anything with a reply tweet,” says Chris Teso, founding partner of the firm, “This is kinda Craigslist moved on top of Twitter."

An individual or company creates an account, writes a short product description and links to a photo, SellSimply then formats the picture and description into a Tweet. If another user wants to buy the product, and already has a SellSimply account, they only have to reply with a “Yes.”

John MacDonald, founding partner, says The Good has been able to invest time in these projects because of its small, unconventional structure. All four employees are all also full time developers. “Our project managers know digital; they’re managing a project that they can also code,” says MacDonald, “In digital, you can do so much with a really small team if you’re really efficient about it.” 

These efficiencies have allowed The Good to devote resources to forward-thinking projects with little guarantee of immediate success. The first, stripped down version of SellSimply has been out for a few months and has garnered a few thousand users; RT2SEE has a few dozen. So while these services fit perfectly into the hottest trends of social commerce and peer-to-peer marketing, Teso says they have no intention of stepping away from their paying client work. What is clear is that the company has found a way to take risks with ambitious projects without actually risking much. If these projects don’t pan out immediately, says Teso, “We have a very successful services side as well.”

Ilie Mitaru is a contributor to Oregon Business.

 

More Articles

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...

Man for All Seasons

May 2015
Monday, April 27, 2015
BY LINDA BAKER

A longtime technologist and entrepreneur, Dwayne Johnson, 53, is managing partner of PDXO/GlobeThree Ventures, a strategy and business consultancy in Portland.


Read more...

European Vacation

Guest Blog
Thursday, April 23, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

There are winners and losers with a strengthening U.S. dollar.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

Car Talk

April 2015
Thursday, March 26, 2015
BY LINDA BAKER

Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS