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|Tuesday, April 12, 2011|
BY ILIE MITARU
Portland-based Night and Day Studios has in the past two years transitioned from building media installations for museums into a mobile app company. Founder Nat Sims (at left) managed to steer the company through an economic recession by shifting industry, radically restructuring, and following a fortuitous idea after reading a children’s book to his daughter.
“It taught me a lesson about keeping expenses really low,” Sims says. The staff had to relocate when their Firehouse offices caught fire last year. The company first rented the Fire House offices when they had secured a $1 million museum contract with the city of Tucson, Ariz. The city had ambitious plans, but as federal and state dollars dried up, the project sputtered. In January 2008, the museum put the project on hold for one month, leaving Simms with a salaried staff of 15 with nothing to work on.
“At that point, with all my staff and stuff, I was spending like $80,000 a month,” Sims says, “but I kept everybody on.” One night into that quiet month Sims was reading the Peekaboo Barn children’s book to his then 1-year-old daughter. He had an idea: build a Peekaboo Barn app.
Sims presented the idea to the team and they jumped in immediately. The app was finished in five weeks, but sales for the first month didn’t break $1,000. Then the Arizona project fell apart completely, leaving Sims with 15 employees, an app with promise but little revenue, and no other major museum projects on the horizon. He fired all but three employees and set about turning Night and Day Studios into a mobile app company.
And then Peekaboo Barn sales began ticking up in the iTunes store. Erin Rackelman, who was doing business development for Night and Day, had circumvented the usual app review sites and instead focused on reaching out to “mommy bloggers” to promote the product. It worked. Peekaboo Barn climbed to the top 25 in education apps, and remains there to this day.
Since Peekaboo Barn, all their apps have been featured either on the iTunes home page or top 25 in their respective categories. Night and Day will based its apps on a handful of prominent children’s books from authors Richard Scarry and Eric Carl, from which they have purchased rights. It also has done some large commercial apps, for Nick Junior and the Penguin Kids Club.
Ilie Mitaru is a contributing writer for Oregon Business.
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Tuesday, August 04, 2015
Thursday, July 30, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.