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|Tuesday, April 12, 2011|
BY ILIE MITARU
Portland-based Night and Day Studios has in the past two years transitioned from building media installations for museums into a mobile app company. Founder Nat Sims (at left) managed to steer the company through an economic recession by shifting industry, radically restructuring, and following a fortuitous idea after reading a children’s book to his daughter.
“It taught me a lesson about keeping expenses really low,” Sims says. The staff had to relocate when their Firehouse offices caught fire last year. The company first rented the Fire House offices when they had secured a $1 million museum contract with the city of Tucson, Ariz. The city had ambitious plans, but as federal and state dollars dried up, the project sputtered. In January 2008, the museum put the project on hold for one month, leaving Simms with a salaried staff of 15 with nothing to work on.
“At that point, with all my staff and stuff, I was spending like $80,000 a month,” Sims says, “but I kept everybody on.” One night into that quiet month Sims was reading the Peekaboo Barn children’s book to his then 1-year-old daughter. He had an idea: build a Peekaboo Barn app.
Sims presented the idea to the team and they jumped in immediately. The app was finished in five weeks, but sales for the first month didn’t break $1,000. Then the Arizona project fell apart completely, leaving Sims with 15 employees, an app with promise but little revenue, and no other major museum projects on the horizon. He fired all but three employees and set about turning Night and Day Studios into a mobile app company.
And then Peekaboo Barn sales began ticking up in the iTunes store. Erin Rackelman, who was doing business development for Night and Day, had circumvented the usual app review sites and instead focused on reaching out to “mommy bloggers” to promote the product. It worked. Peekaboo Barn climbed to the top 25 in education apps, and remains there to this day.
Since Peekaboo Barn, all their apps have been featured either on the iTunes home page or top 25 in their respective categories. Night and Day will based its apps on a handful of prominent children’s books from authors Richard Scarry and Eric Carl, from which they have purchased rights. It also has done some large commercial apps, for Nick Junior and the Penguin Kids Club.
Ilie Mitaru is a contributing writer for Oregon Business.
Friday, February 27, 2015
BY OB STAFF
Oregon Business held its 22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Thursday, March 26, 2015
BY JACOB PALMER
Power lunching at the Court Street Dairy Lunch in Salem.
Thursday, March 26, 2015
BY LINDA BAKER
Everyone knows cell phones and driving are a lethal combination. The risk is especially high for teenage drivers, whose delusions of immortality pose such a threat to us all. Enforcement alas, remains feeble; more promising are pedagogical approaches aimed at getting people to focus on the road, not their devices.
Thursday, March 26, 2015
Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
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