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|Tuesday, April 12, 2011|
BY ILIE MITARU
Portland-based Night and Day Studios has in the past two years transitioned from building media installations for museums into a mobile app company. Founder Nat Sims (at left) managed to steer the company through an economic recession by shifting industry, radically restructuring, and following a fortuitous idea after reading a children’s book to his daughter.
“It taught me a lesson about keeping expenses really low,” Sims says. The staff had to relocate when their Firehouse offices caught fire last year. The company first rented the Fire House offices when they had secured a $1 million museum contract with the city of Tucson, Ariz. The city had ambitious plans, but as federal and state dollars dried up, the project sputtered. In January 2008, the museum put the project on hold for one month, leaving Simms with a salaried staff of 15 with nothing to work on.
“At that point, with all my staff and stuff, I was spending like $80,000 a month,” Sims says, “but I kept everybody on.” One night into that quiet month Sims was reading the Peekaboo Barn children’s book to his then 1-year-old daughter. He had an idea: build a Peekaboo Barn app.
Sims presented the idea to the team and they jumped in immediately. The app was finished in five weeks, but sales for the first month didn’t break $1,000. Then the Arizona project fell apart completely, leaving Sims with 15 employees, an app with promise but little revenue, and no other major museum projects on the horizon. He fired all but three employees and set about turning Night and Day Studios into a mobile app company.
And then Peekaboo Barn sales began ticking up in the iTunes store. Erin Rackelman, who was doing business development for Night and Day, had circumvented the usual app review sites and instead focused on reaching out to “mommy bloggers” to promote the product. It worked. Peekaboo Barn climbed to the top 25 in education apps, and remains there to this day.
Since Peekaboo Barn, all their apps have been featured either on the iTunes home page or top 25 in their respective categories. Night and Day will based its apps on a handful of prominent children’s books from authors Richard Scarry and Eric Carl, from which they have purchased rights. It also has done some large commercial apps, for Nick Junior and the Penguin Kids Club.
Ilie Mitaru is a contributing writer for Oregon Business.
Tuesday, January 27, 2015
BY KIM MOORE
Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Friday, January 23, 2015
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A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Friday, February 27, 2015
PHOTOS BY JASON E. KAPLAN
Images from the 2015 celebration of Oregon's great workplaces.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Monday, January 26, 2015
BY JACOB PALMER
Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
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