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|Tuesday, April 12, 2011|
BY ILIE MITARU
Portland-based Night and Day Studios has in the past two years transitioned from building media installations for museums into a mobile app company. Founder Nat Sims (at left) managed to steer the company through an economic recession by shifting industry, radically restructuring, and following a fortuitous idea after reading a children’s book to his daughter.
“It taught me a lesson about keeping expenses really low,” Sims says. The staff had to relocate when their Firehouse offices caught fire last year. The company first rented the Fire House offices when they had secured a $1 million museum contract with the city of Tucson, Ariz. The city had ambitious plans, but as federal and state dollars dried up, the project sputtered. In January 2008, the museum put the project on hold for one month, leaving Simms with a salaried staff of 15 with nothing to work on.
“At that point, with all my staff and stuff, I was spending like $80,000 a month,” Sims says, “but I kept everybody on.” One night into that quiet month Sims was reading the Peekaboo Barn children’s book to his then 1-year-old daughter. He had an idea: build a Peekaboo Barn app.
Sims presented the idea to the team and they jumped in immediately. The app was finished in five weeks, but sales for the first month didn’t break $1,000. Then the Arizona project fell apart completely, leaving Sims with 15 employees, an app with promise but little revenue, and no other major museum projects on the horizon. He fired all but three employees and set about turning Night and Day Studios into a mobile app company.
And then Peekaboo Barn sales began ticking up in the iTunes store. Erin Rackelman, who was doing business development for Night and Day, had circumvented the usual app review sites and instead focused on reaching out to “mommy bloggers” to promote the product. It worked. Peekaboo Barn climbed to the top 25 in education apps, and remains there to this day.
Since Peekaboo Barn, all their apps have been featured either on the iTunes home page or top 25 in their respective categories. Night and Day will based its apps on a handful of prominent children’s books from authors Richard Scarry and Eric Carl, from which they have purchased rights. It also has done some large commercial apps, for Nick Junior and the Penguin Kids Club.
Ilie Mitaru is a contributing writer for Oregon Business.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Thursday, May 29, 2014
BY MIKE GREEN
An old profession is new again.
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