Home The Latest Local app monitors Japan radiation

Local app monitors Japan radiation

| Print |  Email
The Latest
Wednesday, April 06, 2011
By ILIE MITARU

Portland-based Uncorked Studios has been getting a lot of press lately — CBS news, the BBC, Time and Fast Company, among others. But what’s drawing the attention isn’t another project for Nike or Wieden+Kennedy; it’s something the team put together in their free time — a website to monitor radiation levels in Japan after the tsunami disaster, which caused damage to its nuclear plants.

“We’re very idea-based individuals. We had an idea, and it took off,” says Marcelino Alvarez, founding partner of Uncorked.

The website, RDTN.org, receives data from a handful of partners, including Japan’s ministry of education, culture, sports, science and technology. It also encourages users on the ground to take radiation levels and submit them to the site. Not much user-data has been submitted, says Alvarez, partly because prices for radiation detectors have skyrocketed on sites like Amazon.com. The data coming from users is also more difficult to verify compared to credible partners.

RDTN.org displays the data on a google map embed and updates levels every 10 minutes. The site took 72 hours to initially build, and has had more than 172,000 unique visitors since it’s launch in late March. “We are amazed of how positive the response has been,” says Alvarez.

The entire Uncorked team has stepped up and are putting in more hours working on the website, says Alvarez. But he doesn’t see it as a distraction from billable client work, “This has been such an energizing project for the company,” he says.

The team is so serious about this that they’re looking into incorporating the platform as a nonprofit and have sent their creative director, David Ewald, to Japan to meet with contacts on the ground. They are also considering purchasing and installing radiation sensors in Japan to assure the continued stream of accurate, reliable data.

With the multitude of agile, creative firms in the Northwest, it will be interesting to see if such mission-driven spin-off projects become more prevalent.

Ilie Mitaru is a contributing writer for Oregon Business.

 

More Articles

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS