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|Thursday, December 23, 2010|
By Corey Paul
Umpqua Bank opened its newest location today on SE Hawthorne Boulevard, a branch styled as a folksy hangout to further the bank's goal of embedding in Portland neighborhoods. This is the first of five "stores" that Umpqua plans to build through 2011, an expansion by 25% within the metro area for Oregon's dominant regional bank.
Inside the new Hawthorne branch, customers can enjoy coffee and tea and use free wireless Internet. A digital screen similar to a giant iPad displays neighborhood statistics and highlights events at the bank and local merchants.
Corey Paul is an associate writer for Oregon Business.
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