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|Friday, October 22, 2010|
By Jacq Lacy
Columbia Sportswear reported record sales numbers for quarter three (Q3) due to promising fall 2009 and spring 2010 backlog orders and strong sell-through for a new winter line, led by the innovative new Omni-Heat products. Sales for the eye-catching and heavily hyped Omni-Heat products have outsold non Omni-Heat products and have added to large Q3 revenues.
Columbia used aggressive integrated global marketing strategies; provocative Omni-Heat advertisements continually aired across the globe to stir up interest in consumers, Boyle said. Also, the new Columbia e-commerce websites have aided in marketing and sales. The shift from a strictly marketing site to a commerce site has doubled site traffic in the past few years, says Boyle.
Fear of a warm winter
Next quarter will see more expenses due to sales, general, and administrative expenses (SG&A) that are going to increase due to retail expansion, increased marketing instruments, global product launches, reinstatement of personnel and programs from 2009, and costs associated with IT infrastructure and enterprise resource planning.
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG
A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
Sunday, October 12, 2014
BY LINDA BAKER
Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.
Tuesday, August 26, 2014
BY VIVIAN MCINERNY
Craft beer comes to Mount Angel.
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Monday, October 06, 2014
BY LINDA BAKER | OB EDITOR
Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Wednesday, August 27, 2014
BY KIM MOORE
A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
|Dow Chemical profit up 44%|
|Boeing profit jumps 18%|
|Verizon posts higher Q3 revenue|
|Oscar Pistorius sentenced to 5 years in prison|
|IBM to pay Globalfoundries to take chip unit|
|Spotify introduces family plan|
|GE profit rises 11%|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Finding a health insurance plan that makes both financial sense for the bottom line and provides choice for plan participants is a huge challenge for employers.
The right financing at the right time is critical for small businesses to succeed.
Among Oregon universities, Oregon Tech is special in the way it incorporates applied research into the curricula of every department.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.