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|Friday, October 22, 2010|
By Jacq Lacy
Columbia Sportswear reported record sales numbers for quarter three (Q3) due to promising fall 2009 and spring 2010 backlog orders and strong sell-through for a new winter line, led by the innovative new Omni-Heat products. Sales for the eye-catching and heavily hyped Omni-Heat products have outsold non Omni-Heat products and have added to large Q3 revenues.
Columbia used aggressive integrated global marketing strategies; provocative Omni-Heat advertisements continually aired across the globe to stir up interest in consumers, Boyle said. Also, the new Columbia e-commerce websites have aided in marketing and sales. The shift from a strictly marketing site to a commerce site has doubled site traffic in the past few years, says Boyle.
Fear of a warm winter
Next quarter will see more expenses due to sales, general, and administrative expenses (SG&A) that are going to increase due to retail expansion, increased marketing instruments, global product launches, reinstatement of personnel and programs from 2009, and costs associated with IT infrastructure and enterprise resource planning.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Wednesday, January 14, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.
Thursday, December 11, 2014
By MEGHAN NOLT
VIDEO: Revamping a Classic — an iconic eatery stays relevant in a changing marketplace.
Saturday, December 13, 2014
Seven tidbits about the president and CEO of AKT Group.
Saturday, December 13, 2014
Checking in with the managing director of Arnerich Massena.
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The official launch will be Jan. 14.