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|Friday, October 22, 2010|
By Jacq Lacy
Columbia Sportswear reported record sales numbers for quarter three (Q3) due to promising fall 2009 and spring 2010 backlog orders and strong sell-through for a new winter line, led by the innovative new Omni-Heat products. Sales for the eye-catching and heavily hyped Omni-Heat products have outsold non Omni-Heat products and have added to large Q3 revenues.
Columbia used aggressive integrated global marketing strategies; provocative Omni-Heat advertisements continually aired across the globe to stir up interest in consumers, Boyle said. Also, the new Columbia e-commerce websites have aided in marketing and sales. The shift from a strictly marketing site to a commerce site has doubled site traffic in the past few years, says Boyle.
Fear of a warm winter
Next quarter will see more expenses due to sales, general, and administrative expenses (SG&A) that are going to increase due to retail expansion, increased marketing instruments, global product launches, reinstatement of personnel and programs from 2009, and costs associated with IT infrastructure and enterprise resource planning.
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Wednesday, August 27, 2014
BY JESSICA RIDGWAY
How State Representative Julie Parrish (House District 37) balances life between work and play.
Wednesday, October 22, 2014
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Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
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The right financing at the right time is critical for small businesses to succeed.
Among Oregon universities, Oregon Tech is special in the way it incorporates applied research into the curricula of every department.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.