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|Friday, October 22, 2010|
By Jacq Lacy
Columbia Sportswear reported record sales numbers for quarter three (Q3) due to promising fall 2009 and spring 2010 backlog orders and strong sell-through for a new winter line, led by the innovative new Omni-Heat products. Sales for the eye-catching and heavily hyped Omni-Heat products have outsold non Omni-Heat products and have added to large Q3 revenues.
Columbia used aggressive integrated global marketing strategies; provocative Omni-Heat advertisements continually aired across the globe to stir up interest in consumers, Boyle said. Also, the new Columbia e-commerce websites have aided in marketing and sales. The shift from a strictly marketing site to a commerce site has doubled site traffic in the past few years, says Boyle.
Fear of a warm winter
Next quarter will see more expenses due to sales, general, and administrative expenses (SG&A) that are going to increase due to retail expansion, increased marketing instruments, global product launches, reinstatement of personnel and programs from 2009, and costs associated with IT infrastructure and enterprise resource planning.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.
Vanessa Sturgeon and Miller Nash LLP were selected as leaders in encouraging female advancement.