Sponsored by Energy Trust

Oregon Zoo cashes in on dinosaur fever

| Print |  Email
The Latest
Wednesday, September 15, 2010
By Jacq Lacy

The Oregon Zoo has extended its animatronic "Prehistoric Predator" exhibit an extra month due to popularity and financial success. The animals will return to extinction on October 3.

 

In 2008, dinosaurs debuted at the Oregon Zoo under the zoo directorship of Tony Vecchio. His goal of authenticity brought dinosaurs that look so real they scare small children. Vecchio decided to place life-like and life-size dinosaurs within the zoo to excite and entice kids of all ages. The 2008 exhibit provided the rain forest path and building infrastructure used in the current exhibit. This eliminated the majority of the structural startup costs.

Since May 22, over 165,000 people have visited the 2010 dinosaur exhibit. Not surprising, since the zoo has experienced its largest attendance numbers this year, serving about 1.6 million people.

The Metro Regional Government operates the zoo with funding from a tax base through Metro, zoo admissions, concessions, contributions, special promotions, the Oregon Zoo Foundation and grants. All money made from the Prehistoric Predators exhibit directly benefits the Oregon Zoo.

Each day the exhibit sold an average of $4,330 in ticket sales at $3.50 per person. Since the opening of the exhibit the zoo recouped its expenses and netted approximately $250,000.

Wells Fargo, long-time supporter of zoo efforts and the main sponsor of the exhibit, donated $45,000 to the Prehistoric Predators exhibit to help with startup and maintenance. Maintenance and labor for the exhibit runs $572 per day.


Billings Productions in McKinney, Texas, the company that makes the dinosaurs, loaned the Zoo the massive predators for an initial $200,000 and extended the lease an extra month for $30,000. This year the family-owned company shipped over 200 dinosaurs to 12 locations worldwide, including France and the United Arab Emirates.


“With Billings there’s no á la carte with the dinosaurs," Lori Ford, Oregon Zoo special projects manager, said. "It’s kind of doing the package. The more dynamic the dinosaur, the more you are going to be investing."


The collection at the Oregon Zoo hosts unfamiliar predators. The 17 dinosaurs do not include the typical T-Rex or triceratops.


“What fascinates me is how you can create this exhibit with unique dinosaurs and yet kids that come into the exhibit know the dinosaurs. They educate their parents. They know the dinosaurs far better than any of us combined,” Ford said.


For the current dinosaur exhibit the zoo’s guest services presented a temporary exhibit proposal to the senior team for approval. They had to show that the exhibit would provide a good guest experience, benefit the zoo, and match the zoo's mission, Kim Smith, director of the Oregon Zoo, said.


“Dinosaurs make sense," Smith said. "They are past living animals. They have connections to modern day predators of lions, tigers and bears...birds are also modern day dinosaurs and our collection incorporates the speckled mouse bird, a bird that has not changed in a million years.”


Smith said the additional ticket costs to view models of extinct animals help the zoo take better care of living animals.


“All of the money goes to the care of our animals. That’s why we do different revenue things throughout the year... keeping our animals well cared for, keeping our conservation programs going, having our gates open to the public, but it's really about providing care to the animals. We’re a business and we have a great mission,” Smith said.


Jacq Lacy is an associate writer for Oregon Business.




 

More Articles

Three problems with Obama's immigration order

News
Wednesday, November 26, 2014

BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR112614-immigration-thumb

By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS