|| Print ||
|Monday, August 09, 2010|
From the offices of their 1930’s railcar, Portland-based Cascade Web Development recently hosted a launch party for their newest product: a video broadcast software that’s creating innovative solutions for companies looking to expand their reach and communication.
The product is called Brandlive and the software streams live video featuring a real-time chat option that can create an interactive conversation. Last week’s launch came on the heels of a $50,000 working capital loan from the Portland Development Commission to help Cascade spin off the new venture.
The folks at Sokol Blosser winery are using the video tool to complete virtual wine tasting sessions where experts bring the tasting room to anyone with an Internet connection. Viewers can participate in live conversations on topics such as vineyard management, wine growing techniques and wine tasting.
The idea is to simulate the experience one might have at a retail store, meeting or presentation without the necessary drive or flight normally required to have all parties in one place. Clients click on a private URL link and are transported from wherever they are to the conversation.
Video is the next hot feature for websites, and big companies such as Gatorade and Burberry are attracting media attention for the innovative methods they use to engage customers and market their products via live web video. Video platforms and software are popping up all over and competition is fierce with free products such as Skype. Founder and CEO Ben Mckinley thinks Brandlive will stand out because of its simplicity.
“The big difference is that [Brandlive] is brandable for the client and it's not just promoting another provider of media services, the client has a video chat screen surrounded by their name with their logo,” said McKinley. “We have an interactive component that’s not just pushing information and content but having a conversation that does more than screen sharing or a power point presentation.”
Brandlive actually drops the “brand” and replaces it with the name of the customer on the clients website. For instance, on the Sokol Blosser website, the video option reads “Sokol Blosser Live” and takes on the wine label's colors.
Cascade is already working with a number of businesses that have customized the video feature based on their own needs. Kalkhoff Bikes Portland, the German electric bike retailer, uses video in their showroom. Potential customers can virtually check out the bikes from home with a service rep or ask a technician questions and get visual answers using the camera and the actual bike.
The Hello Foundation in Portland used the software for a live webinar, which helped bring in the highest number of visitors to the site yet. The foundation provides services for speech-language pathologists and school psychologists and can provide distance training for professionals using Brandlive.
Cascade was founded in 2001 as a web development company, but has evolved in recent years and is gathering an impressive portfolio of big-name clients.
This year Cascade launched websites for both VH1 and DreamWorks. The VH1 site, called “VH1 Loves Me Party” was a social media frenzy where people could post pictures of their special Valentine’s Day parties complete with huge, pink snuggies and decorations. The 3D-animated movie How to Train Your Dragon used Cascade to create a sweepstakes site that featured movie trailers and contests for the premiere of the movie.
McKinley is excited for what the future holds for Cascade and said the company is constantly launching new websites and adapting tools to keep up with the ever-changing pace of the web.
“Sometimes what we create is off-the-wall and unanticipated,” said McKinley, “but that’s what the web can be.”
Jessica Hoch is an online reporter for Oregon Business.
Thursday, September 24, 2015
BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Wednesday, September 30, 2015
The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.
Thursday, September 17, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Ahead of the recreational rollout, what are dispensary owners most concerned about ?
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Tuesday, September 08, 2015
BY LINDA BAKER
Alan Lehto, TriMet's director of policy & planning, shares a few thoughts on ride sharing and more nimble bus services.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Cream of the Crop|
|Fare Thee Well, Company Town|
|Hiring report disappoints|
|Phil Knight memoir: Coming spring 2016|
|2 out of 5 millennials pay for their news|
|Oregon's graying workforce|
|How much did Bernie Sanders raise in Q3?|
|Federal regulators OK Jordan Cove LNG terminal|
|Amazon to emulate parts of Uber's model|
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.