Home The Latest PDX developer launches next phase of live video

PDX developer launches next phase of live video

| Print |  Email
The Latest
Monday, August 09, 2010

From the offices of their 1930’s railcar, Portland-based Cascade Web Development recently hosted a launch party for their newest product: a video broadcast software that’s creating innovative solutions for companies looking to expand their reach and communication.

The product is called Brandlive and the software streams live video featuring a real-time chat option that can create an interactive conversation. Last week’s launch came on the heels of a $50,000 working capital loan from the Portland Development Commission to help Cascade spin off the new venture.

The folks at Sokol Blosser winery are using the video tool to complete virtual wine tasting sessions where experts bring the tasting room to anyone with an Internet connection. Viewers can participate in live conversations on topics such as vineyard management, wine growing techniques and wine tasting.

The idea is to simulate the experience one might have at a retail store, meeting or presentation without the necessary drive or flight normally required to have all parties in one place. Clients click on a private URL link and are transported from wherever they are to the conversation.

Video is the next hot feature for websites, and big companies such as Gatorade and Burberry are attracting media attention for the innovative methods they use to engage customers and market their products via live web video. Video platforms and software are popping up all over and competition is fierce with free products such as Skype. Founder and CEO Ben Mckinley thinks Brandlive will stand out because of its simplicity.

“The big difference is that [Brandlive] is brandable for the client and it's not just promoting another provider of media services, the client has a video chat screen surrounded by their name with their logo,” said McKinley. “We have an interactive component that’s not just pushing information and content but having a conversation that does more than screen sharing or a power point presentation.”

brandlive-logo-home-v1Brandlive actually drops the “brand” and replaces it with the name of the customer on the clients website. For instance, on the Sokol Blosser website, the video option reads “Sokol Blosser Live” and takes on the wine label's colors.

Cascade is already working with a number of businesses that have customized the video feature based on their own needs. Kalkhoff Bikes Portland, the German electric bike retailer, uses video in their showroom. Potential customers can virtually check out the bikes from home with a service rep or ask a technician questions and get visual answers using the camera and the actual bike.

The Hello Foundation in Portland used the software for a live webinar, which helped bring in the highest number of visitors to the site yet. The foundation provides services for speech-language pathologists and school psychologists and can provide distance training for professionals using Brandlive.

Cascade was founded in 2001 as a web development company, but has evolved in recent years and is gathering an impressive portfolio of big-name clients.

This year Cascade launched websites for both VH1 and DreamWorks. The VH1 site, called “VH1 Loves Me Party” was a social media frenzy where people could post pictures of their special Valentine’s Day parties complete with huge, pink snuggies and decorations. The 3D-animated movie How to Train Your Dragon used Cascade to create a sweepstakes site that featured movie trailers and contests for the premiere of the movie.

McKinley is excited for what the future holds for Cascade and said the company is constantly launching new websites and adapting tools to keep up with the ever-changing pace of the web.

“Sometimes what we create is off-the-wall and unanticipated,” said McKinley, “but that’s what the web can be.”

Jessica Hoch is an online reporter for Oregon Business.

 

More Articles

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Airbnb laws will hurt Portland’s newest company

News
Wednesday, April 23, 2014
airbnb-logoBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

Proposed regulations protect Portland’s strict zoning codes and hotel operators, but they may have an adverse effect on Airbnb’s business.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Why I became an educator

News
Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS