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|Monday, August 09, 2010|
From the offices of their 1930’s railcar, Portland-based Cascade Web Development recently hosted a launch party for their newest product: a video broadcast software that’s creating innovative solutions for companies looking to expand their reach and communication.
The product is called Brandlive and the software streams live video featuring a real-time chat option that can create an interactive conversation. Last week’s launch came on the heels of a $50,000 working capital loan from the Portland Development Commission to help Cascade spin off the new venture.
The folks at Sokol Blosser winery are using the video tool to complete virtual wine tasting sessions where experts bring the tasting room to anyone with an Internet connection. Viewers can participate in live conversations on topics such as vineyard management, wine growing techniques and wine tasting.
The idea is to simulate the experience one might have at a retail store, meeting or presentation without the necessary drive or flight normally required to have all parties in one place. Clients click on a private URL link and are transported from wherever they are to the conversation.
Video is the next hot feature for websites, and big companies such as Gatorade and Burberry are attracting media attention for the innovative methods they use to engage customers and market their products via live web video. Video platforms and software are popping up all over and competition is fierce with free products such as Skype. Founder and CEO Ben Mckinley thinks Brandlive will stand out because of its simplicity.
“The big difference is that [Brandlive] is brandable for the client and it's not just promoting another provider of media services, the client has a video chat screen surrounded by their name with their logo,” said McKinley. “We have an interactive component that’s not just pushing information and content but having a conversation that does more than screen sharing or a power point presentation.”
Brandlive actually drops the “brand” and replaces it with the name of the customer on the clients website. For instance, on the Sokol Blosser website, the video option reads “Sokol Blosser Live” and takes on the wine label's colors.
Cascade is already working with a number of businesses that have customized the video feature based on their own needs. Kalkhoff Bikes Portland, the German electric bike retailer, uses video in their showroom. Potential customers can virtually check out the bikes from home with a service rep or ask a technician questions and get visual answers using the camera and the actual bike.
The Hello Foundation in Portland used the software for a live webinar, which helped bring in the highest number of visitors to the site yet. The foundation provides services for speech-language pathologists and school psychologists and can provide distance training for professionals using Brandlive.
Cascade was founded in 2001 as a web development company, but has evolved in recent years and is gathering an impressive portfolio of big-name clients.
This year Cascade launched websites for both VH1 and DreamWorks. The VH1 site, called “VH1 Loves Me Party” was a social media frenzy where people could post pictures of their special Valentine’s Day parties complete with huge, pink snuggies and decorations. The 3D-animated movie How to Train Your Dragon used Cascade to create a sweepstakes site that featured movie trailers and contests for the premiere of the movie.
McKinley is excited for what the future holds for Cascade and said the company is constantly launching new websites and adapting tools to keep up with the ever-changing pace of the web.
“Sometimes what we create is off-the-wall and unanticipated,” said McKinley, “but that’s what the web can be.”
Jessica Hoch is an online reporter for Oregon Business.
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, August 19, 2015
BY JACOB PALMER
Live, Work, Play wit the CEO of Ruby Receptionists.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Wednesday, August 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
One of the hottest new investment trends has proven quite lucrative for some companies.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Tuesday, August 04, 2015
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.