Home The Latest Bike culture grows in PDX with new business

Bike culture grows in PDX with new business

| Print |  Email
The Latest
Wednesday, July 07, 2010

BY JESSICA HOCH

Portland, which has already made a name for itself as a hot-spot for cycling culture, is now home to a publishing company that’s hoping to make a splash with home-grown bike activist Mia Birk.

Birk, now a freshly minted author, has made a name for herself in Portland and communities around the country as a leader in innovative ideas to better integrate bikes into daily life. She offers her philosophy and blueprint for healthier, happier and safer communities on two wheels in her new book “Joyride: Pedaling Toward a Healthier Planet”.

Birk is publishing her first title with Joe Kurmaskie and his new venture, Cadence Press. Kurmaskie is a well-established local voice who’s seen great success as a niche author for travel and cycling books. Kurmaskie, who wrote about his ride across Canada with his wife and children in Mud, Sweat & Gears, used Birk’s book as the push to start the publishing company he’d long been considering.

“If we were to work with any of the established publishers that wanted her book it would have meant working at a rather glacial pace,” said Kurmaskie. “We already have a really great buzz and this is a faster way to get a book like Mia’s with her message out there to a larger audience.”

Kurmaskie is hoping to get noticed with this first title and then take the momentum to a number of other projects in the works. The slogan for the press is “Find Your Rhythm” and although they are launching in the bike world they will welcome other topics.

The plan is to put out five to seven titles a year and target national distribution, work creatively with new media and ebooks and bookstores, and market to outdoor and bicycling retailers as well as direct sales to clubs and organizations.

Kurmaskie wants to be known as an author’s niche publisher, meaning he hopes to pay a higher royalty rate than traditional publishers. A portion of all the profits from Cadence Press books will also go to various non-profit organizations.

There will be a contest in the fall titled “I love bikes” where participants can submit their stories and possibly win a chance to work with Cadence Press on a bike contract.

Other projects on deck include a spin-off of Jeff Foxworthy’s “You might be a redneck” jokes with “You might be a cyclist if” as well as the story of the Vogel family’s ride from Alaska to Argentina with their 12-year-old boys.

Cadence Press is currently accepting submissions and writing guidelines will soon be posted on the website. Interested authors can contact Kurmaskie at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The official launch of Joyride is in October but copies will be for sale in August and anyone can pre-order at www.miabirk.com. Read more about Birk's history in Portland and her new book at bikeportland.org with writer Jonathan Maus.

 

More Articles

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Small business sales go big

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.

BTNMarch14 tableBTNMarch14 line


BTNMarch14 piePDXBTNMarch14 pieUSA


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS