Sponsored by Oregon Business

Bike culture grows in PDX with new business

| Print |  Email
The Latest
Wednesday, July 07, 2010

BY JESSICA HOCH

Portland, which has already made a name for itself as a hot-spot for cycling culture, is now home to a publishing company that’s hoping to make a splash with home-grown bike activist Mia Birk.

Birk, now a freshly minted author, has made a name for herself in Portland and communities around the country as a leader in innovative ideas to better integrate bikes into daily life. She offers her philosophy and blueprint for healthier, happier and safer communities on two wheels in her new book “Joyride: Pedaling Toward a Healthier Planet”.

Birk is publishing her first title with Joe Kurmaskie and his new venture, Cadence Press. Kurmaskie is a well-established local voice who’s seen great success as a niche author for travel and cycling books. Kurmaskie, who wrote about his ride across Canada with his wife and children in Mud, Sweat & Gears, used Birk’s book as the push to start the publishing company he’d long been considering.

“If we were to work with any of the established publishers that wanted her book it would have meant working at a rather glacial pace,” said Kurmaskie. “We already have a really great buzz and this is a faster way to get a book like Mia’s with her message out there to a larger audience.”

Kurmaskie is hoping to get noticed with this first title and then take the momentum to a number of other projects in the works. The slogan for the press is “Find Your Rhythm” and although they are launching in the bike world they will welcome other topics.

The plan is to put out five to seven titles a year and target national distribution, work creatively with new media and ebooks and bookstores, and market to outdoor and bicycling retailers as well as direct sales to clubs and organizations.

Kurmaskie wants to be known as an author’s niche publisher, meaning he hopes to pay a higher royalty rate than traditional publishers. A portion of all the profits from Cadence Press books will also go to various non-profit organizations.

There will be a contest in the fall titled “I love bikes” where participants can submit their stories and possibly win a chance to work with Cadence Press on a bike contract.

Other projects on deck include a spin-off of Jeff Foxworthy’s “You might be a redneck” jokes with “You might be a cyclist if” as well as the story of the Vogel family’s ride from Alaska to Argentina with their 12-year-old boys.

Cadence Press is currently accepting submissions and writing guidelines will soon be posted on the website. Interested authors can contact Kurmaskie at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The official launch of Joyride is in October but copies will be for sale in August and anyone can pre-order at www.miabirk.com. Read more about Birk's history in Portland and her new book at bikeportland.org with writer Jonathan Maus.

 

More Articles

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

Green Rush: Cashing in on legal marijuana

March 2015
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR

Marijuana is big business in Oregon, and it’s about to get bigger.


Read more...

On the Brink

March 2015
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR

Leslie Carlson channels the big idea.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS