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|Wednesday, June 19, 2013|
BY LINDA BAKER | OB EDITOR
I asked Thomas Thurston, the data scientist featured in our May issue, to comment on the uproar surrounding PRISM, the code name for the NSA's massive data-collection program, recently exposed in documents leaked by federal contractor Edward Snowden.
Here are my questions, followed by Thurston's email response.
OB: You use big data to benefit business. But how would you articulate the relationship between Big Data and political surveillance? Are the two natural bedfellows? there any lesson or insight to be gleaned about Big Data in the aftermath of the Snowden episode?
Thurston: Scientific discovery is like 'the force' in Star Wars – it can be used for good or bad. On its own, data science and 'big data' are neutral. They allow humanity to do things it couldn't before. This is great when it comes to curing disease and stopping crime, but it can also raise difficult social issues as we're seeing now.
The prime example is when Target used big data to determine a teenage girl was probably pregnant. They started sending her coupons and ads for babies, causing her father to storm into a Target store and give a wicked scolding to the manager on duty. A little while later the father went back to Target and apologized after going home to learn his daughter actually was pregnant and hadn't told him yet. Big data knew his daughter was pregnant before he did! That's a great example of how big data is powerful, but can also be a little creepy.
Linda Baker keeps tabs on CEO and public policy issues.
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Monday, August 03, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Farm in a Box|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Study supports Uber's drunk-driving claims|
|Is Twitter a takeover target?|
|Washington to add 7 cents to gas tax|
|Wages, benefits grow at slowest pace in 33 years |
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
A look back at the shifting sands of Portland’s growth and development.