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|Wednesday, June 19, 2013|
BY LINDA BAKER | OB EDITOR
I asked Thomas Thurston, the data scientist featured in our May issue, to comment on the uproar surrounding PRISM, the code name for the NSA's massive data-collection program, recently exposed in documents leaked by federal contractor Edward Snowden.
Here are my questions, followed by Thurston's email response.
OB: You use big data to benefit business. But how would you articulate the relationship between Big Data and political surveillance? Are the two natural bedfellows? there any lesson or insight to be gleaned about Big Data in the aftermath of the Snowden episode?
Thurston: Scientific discovery is like 'the force' in Star Wars – it can be used for good or bad. On its own, data science and 'big data' are neutral. They allow humanity to do things it couldn't before. This is great when it comes to curing disease and stopping crime, but it can also raise difficult social issues as we're seeing now.
The prime example is when Target used big data to determine a teenage girl was probably pregnant. They started sending her coupons and ads for babies, causing her father to storm into a Target store and give a wicked scolding to the manager on duty. A little while later the father went back to Target and apologized after going home to learn his daughter actually was pregnant and hadn't told him yet. Big data knew his daughter was pregnant before he did! That's a great example of how big data is powerful, but can also be a little creepy.
Linda Baker keeps tabs on CEO and public policy issues.
Monday, February 23, 2015
Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.
Monday, January 26, 2015
BY BRIAN LIBBY
Matt French opens up South Waterfront.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
Saturday, February 21, 2015
BY LINDA BAKER | OB DIGITAL NEWS EDITOR
Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
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Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”
How to Become a Best Workplace Starting Today!
Sussman Shank LLP is pleased to announce that Matt Mertens has joined the firm. Matt will practice in the firm's Business, Litigation, and Business & Restructuring practice groups.