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|Wednesday, June 19, 2013|
BY LINDA BAKER | OB EDITOR
I asked Thomas Thurston, the data scientist featured in our May issue, to comment on the uproar surrounding PRISM, the code name for the NSA's massive data-collection program, recently exposed in documents leaked by federal contractor Edward Snowden.
Here are my questions, followed by Thurston's email response.
OB: You use big data to benefit business. But how would you articulate the relationship between Big Data and political surveillance? Are the two natural bedfellows? there any lesson or insight to be gleaned about Big Data in the aftermath of the Snowden episode?
Thurston: Scientific discovery is like 'the force' in Star Wars – it can be used for good or bad. On its own, data science and 'big data' are neutral. They allow humanity to do things it couldn't before. This is great when it comes to curing disease and stopping crime, but it can also raise difficult social issues as we're seeing now.
The prime example is when Target used big data to determine a teenage girl was probably pregnant. They started sending her coupons and ads for babies, causing her father to storm into a Target store and give a wicked scolding to the manager on duty. A little while later the father went back to Target and apologized after going home to learn his daughter actually was pregnant and hadn't told him yet. Big data knew his daughter was pregnant before he did! That's a great example of how big data is powerful, but can also be a little creepy.
Linda Baker keeps tabs on CEO and public policy issues.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN
A New York floral and gift business takes on the iconic Harry & David brand.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
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Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.