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|Wednesday, June 05, 2013|
BY LINDA BAKER | OB EDITOR
During our 100 Best Green Companies to Work for in Oregon awards luncheon on May 29th, atendees heard about a wide range of green workplace practices, including giving employees free bikes to encourage bike commuting, installing innovative solar arrays and growing onsite community gardens.
One week later, I'm awaiting the results of a nationwide green workplace survey that sounds like the perfect follow up to our event: how the bottom line of businesses that adopt green practices fare in comparison to those that do not. The survey and related report will be released by Green America, EcoVentures International (EVI), and the Association for Enterprise Opportunity (AEO) tomorrow.
The first-of-its-kind project surveying 1,305 businesses was prepared by Dr. Julie Cincotta, principal, CLA Organizational Solutions. The poll looks at whether sales increased or decreased when businesses offered green products or services, whether environmental business practices influenced consumer preference, and whether green services and products made businesses more or less competitive. The report explores the practical implications of the survey findings.
Tune in tomorrow for the results. In the meantime, I'd love to hear from Oregon companies about how they think green practices have influenced their bottom line. That's one question our 100 Best Green survey does not address.
UPDATED: The results are in:
Three out of four small businesses responding to the survey reported that unlike much of the economy, sales for green products and services actually increased over the course of the recent economic downturn. Among those businesses, the greener the company’s practices, the higher their sales.
In the report presenting the findings, Green AMerica, EcoVentures and the Association for Enterprise Opportunity found that over the past 10 years, the market for green products and services has expanded dramatically. For example, the green building market has increased by 1,700% while the conventional building market has contracted by 17 percent. The organic food market has increased by 238 percent in comparison to the non-organic food market’s expansion of only 33%.
Of the respondents that reported gains during the recession, the greener the company was, the more likely it was to report increased sales.
The survey segmented the 1,305 respondents into three groups based on the green attributes of their products and services and their level of adoption of specific actions intended to make more efficient use of water, energy and/or waste. The “deep green” segment in the survey (the 27% of business owners whose answers reflected the most intense embrace of “green”) reported stronger performance compared to their “light green” peers (38% of respondents) on nearly every dimension tested. There also was a “medium green” segment accounting for 35% of surveyed businesses.
Linda Baker keeps tabs on CEO and public policy issues, with frequent forays into innovation and entrepreneurship.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
Thursday, May 29, 2014
I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue. But I was stuck on a concept that is a bit too tried and true in the magazine business.
Thursday, May 29, 2014
BY COURTNEY SHERWOOD
Business and civic leaders weigh the risks and rewards of going green.
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Thursday, May 29, 2014
BY JENNIFER MARGULIS
Don Gentry navigates Klamath Basin water rights.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
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