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|Wednesday, May 22, 2013|
BY LINDA BAKER | OB EDITOR
Sean Robbins, CEO of Greater Portland Inc., dropped by the OB offices yesterday to demonstrate a new economic development app aimed at marketing the Portland region through storytelling. The Greater PDX For Business app, which launches today, was developed by digital marketing agency Storycode.
Economic development agencies continue to take a "very antiquated and static approach to marketing," said Robbins. “Statistics and rankings don’t sell communities. Stories sell.”
Robbins, it should be noted, has a penchant for telling stories. During a Greater Portland Inc. luncheon last year, he delivered an out-of-the-box keynote narrating the very personal life stories of his grandparents and parents and how they progressively improved their economic standing.
Back at OB, with the aid of his iPad mini, Robbins touch-screened his way through the app, which is organized around 6 “chapters" propelling the Portland narrative: economy, innovation, cost, education, community and exports/manufacturing. A model of “data visualization,” the app features creative representations of all kinds of data comparing Portland to other cities, such as an interactive footprint depicting five-year growth in the number of people who walk to work: Portland, 12.2%, San Jose -3.7%.
The app also features six Oregon CEOs talking about why they chose to locate or grow their companies in Oregon, including Icebreaker USA CEO Lisa Thompson, Raghu Raghavan from Act-On Software, and Urban Airship’s Scott Kveton.
The result is a comprehensive 21st century marketing tool that combines the look and feel of a tourism ad campaign with the data sets and rankings companies and CEOs are looking for.
Greater Portland Inc. has had its eye on such an app for some time, but the expense was prohibitive, says Greater Portland Inc. marketing director Maggie Davis. Then Storycode, which was recently acquired by TigerLogic, stepped up with a philanthropic offer; the company would build the app for free, although costs will accrue going forward.
Storycode, of course, is a member of Portland's burgeoning software/mobile development business cluster, a cluster featured on the new mobile app.
Linking individual businesses, economic clusters and cities is one of the goals driving the app project. Robbins says he wants to cut through all the "noise" and divisions surrounding local economic development — noise that includes unproductive competition between different cities and the perennial debate about whether quality of life or traditional metrics such as employment and taxes are more important in growing the local economy.
Economic development apps aren't new, but most focus on a single aspect such as land or permitting, says Robbins.
Greater PDX For Business is the first to focus on selling an entire community, he says. "We're narrating a better story."
Linda Baker keeps tabs on CEOs and public policy issues.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Saturday, December 13, 2014
A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Thursday, December 11, 2014
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An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.