|| Print ||
|Wednesday, May 22, 2013|
BY LINDA BAKER | OB EDITOR
Sean Robbins, CEO of Greater Portland Inc., dropped by the OB offices yesterday to demonstrate a new economic development app aimed at marketing the Portland region through storytelling. The Greater PDX For Business app, which launches today, was developed by digital marketing agency Storycode.
Economic development agencies continue to take a "very antiquated and static approach to marketing," said Robbins. “Statistics and rankings don’t sell communities. Stories sell.”
Robbins, it should be noted, has a penchant for telling stories. During a Greater Portland Inc. luncheon last year, he delivered an out-of-the-box keynote narrating the very personal life stories of his grandparents and parents and how they progressively improved their economic standing.
Back at OB, with the aid of his iPad mini, Robbins touch-screened his way through the app, which is organized around 6 “chapters" propelling the Portland narrative: economy, innovation, cost, education, community and exports/manufacturing. A model of “data visualization,” the app features creative representations of all kinds of data comparing Portland to other cities, such as an interactive footprint depicting five-year growth in the number of people who walk to work: Portland, 12.2%, San Jose -3.7%.
The app also features six Oregon CEOs talking about why they chose to locate or grow their companies in Oregon, including Icebreaker USA CEO Lisa Thompson, Raghu Raghavan from Act-On Software, and Urban Airship’s Scott Kveton.
The result is a comprehensive 21st century marketing tool that combines the look and feel of a tourism ad campaign with the data sets and rankings companies and CEOs are looking for.
Greater Portland Inc. has had its eye on such an app for some time, but the expense was prohibitive, says Greater Portland Inc. marketing director Maggie Davis. Then Storycode, which was recently acquired by TigerLogic, stepped up with a philanthropic offer; the company would build the app for free, although costs will accrue going forward.
Storycode, of course, is a member of Portland's burgeoning software/mobile development business cluster, a cluster featured on the new mobile app.
Linking individual businesses, economic clusters and cities is one of the goals driving the app project. Robbins says he wants to cut through all the "noise" and divisions surrounding local economic development — noise that includes unproductive competition between different cities and the perennial debate about whether quality of life or traditional metrics such as employment and taxes are more important in growing the local economy.
Economic development apps aren't new, but most focus on a single aspect such as land or permitting, says Robbins.
Greater PDX For Business is the first to focus on selling an entire community, he says. "We're narrating a better story."
Linda Baker keeps tabs on CEOs and public policy issues.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Wednesday, October 28, 2015
BY LINDA BAKER
Vigor’s values don’t stop at truth. Walk into a company office, conference room or on any shipyard site and you’ll most likely see a poster inscribed with the words “Truth. Responsibility. Evolution. Love.” Otherwise known as TREL, Vigor’s culture code and the prominence it is accorded can be a bit surprising to the unsuspecting shipyard visitor.
Friday, November 20, 2015
BY JASON NORRIS AND MARY FAULKNER
It’s been a volatile year in equities and heading into the holiday season, it doesn’t look like these market extremes will dissipate.
Friday, October 30, 2015
BY CHRIS NOBLE | ART DIRECTOR
Wednesday, October 28, 2015
BY JACOB PALMER
A Power Lunch at the Barn Light Cafe & Bar in Eugene.
Wednesday, October 28, 2015
BY DAN COOK
The artisan generation redefines manufacturing.
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
|The Love Boat|
|The Food Pod Grows Up|
|The High Road|
|Tinker, Tailor, Portland Maker|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.