|| Print ||
|Monday, October 05, 2009|
There are a lot of moving parts that go into starting a successful new business — a good idea, sufficient capital, a quality team, and so on — but a vital, often overlooked factor is the need for a good business recipe.
Here is what I mean: If you were going to bake some bread, you would start with a good bread recipe. You would follow the directions, make the dough, bake it, and before long, you would have bread. You could then use that recipe again and again to create the same result.
Well, that is exactly what you should do in your new business. To succeed, you need a business success recipe that consistently cooks up new customers, again and again.
When I first started out as a solo lawyer, I tried a lot of different things to get clients — ads in the Yellow Pages, speeches, networking, radio ads — you name it. Finally, I settled on offering free legal seminars to the public. I found out that whenever I put on one of these events, I would get enough new clients to keep me going for a while.
I created out a recipe to make my (groan) dough.
That is what anyone new to business needs to do if they are going to stick around for the long-haul, especially in the current economic climate here in Oregon. Your recipe could be almost anything:
The vital thing is that you try out new and different ideas and find one that works, consistently. Perfect it. You will be glad you did; a good business recipe is calming — it allows you to know that you will always be able to count on it to keep you in business.
Steve Strauss is the small-business columnist for Oregon Business.
|A Complex Portrait: Immigration, Jobs and the Economy|
|Woman of Steel|
|Kill the Meeting|
|Debate surrounding Washington-Oregon I5 span heats up|
|Watchdog group takes issue with timber company's 'green' label|
|Labor dispute at the ports slowing Christmas deliveries|
|Fed stresses 'patience' regarding interest rate|
|Obama to announce end of Cuba isolation|
|Energy prices drop cost of living in US by most since 2008|
|Russia's attempt to slow ruble freefall fails|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
Heed the morals of these seminal holiday stories in your everyday life.
Amy will practice in the firm's Business, Real Estate, and Tax practice groups.
While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.