|| Print ||
|Monday, October 05, 2009|
There are a lot of moving parts that go into starting a successful new business — a good idea, sufficient capital, a quality team, and so on — but a vital, often overlooked factor is the need for a good business recipe.
Here is what I mean: If you were going to bake some bread, you would start with a good bread recipe. You would follow the directions, make the dough, bake it, and before long, you would have bread. You could then use that recipe again and again to create the same result.
Well, that is exactly what you should do in your new business. To succeed, you need a business success recipe that consistently cooks up new customers, again and again.
When I first started out as a solo lawyer, I tried a lot of different things to get clients — ads in the Yellow Pages, speeches, networking, radio ads — you name it. Finally, I settled on offering free legal seminars to the public. I found out that whenever I put on one of these events, I would get enough new clients to keep me going for a while.
I created out a recipe to make my (groan) dough.
That is what anyone new to business needs to do if they are going to stick around for the long-haul, especially in the current economic climate here in Oregon. Your recipe could be almost anything:
The vital thing is that you try out new and different ideas and find one that works, consistently. Perfect it. You will be glad you did; a good business recipe is calming — it allows you to know that you will always be able to count on it to keep you in business.
Steve Strauss is the small-business columnist for Oregon Business.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|100 Best awards 2014|
|Our man in Congress|
|U.S. consumer inflation rises: higher food, rent costs|
|U.S. Airways apologizes for tweeting explicit image|
|Bubba Watson wins second Masters Tournament|
|Excessive TV linked to poorer sleep in children|
|Obama names new U.S. health secretary|
|Google Glass on sale for one day|
|U.S. jobless claims at lowest since 2007|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.
On March 14, 2014 Governor Kitzhaber signed House Bill 4050 into law. Introduced by the Oregon Association for Health Underwriters (OAHU), HB 4050 gives small businesses the option of self-insuring for their health benefits.