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|Monday, January 04, 2010|
Doussard Family Industries held a day-long retreat over the holidays and decided that the company needed to jump on the social media bandwagon in a big way to better facilitate communication externally and internally. DFI has a long history of poor communication practices, and frankly I have to blame it entirely on the operations manager.
As CEO, CFO and chief marketer, I had to convince Ops that we needed to get active on Twitter. Despite 31 years of trying to modernize him (hello, 1970s haircut!) Ops is still a Victorian when it comes to new technology, especially ones that require him to interface with humans. So we spent this past weekend in beta so Ops could be trained before we went public. The rule was that we could only communicate via Twitter. No email, no face-to-face, no phone calls.
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