For Immediate Release
October 24, 2006
Contact: Dan
Forester
MEDIAmerica, Inc.
(503) 223-0304
danf@mediamerica.net
MEDIAMERICA, Inc. Names Insinga as New CEO
Andrew A. Insinga has been named President and CEO of the
Portland-based publishing company MEDIAmerica, Inc.
Insinga, 40, has served as General Manager of
Beaverton-based Trader Publications and its seven Oregon and
Washington weeklies since 2003. He served as Vice President of
Denver-based Wiesner Publications from 2000 to 2003, overseeing
several regional and national business publications, including
Colorado Business. He previously served as Publisher or
Associate Publisher of three national and international
magazines for Primedia, and as a Sales and Marketing Director
for Cowles Publishing.
MEDIAmerica is a diversified regional magazine company,
publishing Oregon Business (since 1981), Oregon Home (since
1997), and a number of tourism publications, including Discover
Portland & The Pacific Northwest, distributed to more than
55 of Portland’s top hotels, and Travel Oregon, the
official magazine of the Oregon Tourism Commission.
Insinga will replace John O'Toole, who left a publishing
position in New York to join MEDIAmerica in 1997 and has been
President and CEO since 2000. O'Toole announced his decision to
step down several weeks ago and plans to pursue opportunities
with start-up and early stage companies in the Portland area.
Board Chairman Andre Iseli praised O'Toole's leadership of the
growing company and said he believes Insinga is "uniquely
qualified" to continue the company's expansion.
"John O'Toole has been the ultimate professional in guiding
the growth and improvement of our magazines, and in finding new
opportunities for us," Iseli said. "The publishing knowledge
and experience he acquired on the East coast, and his personal
character, have been tremendous assets for our company."
"Andrew Insinga is truly a worthy successor," Iseli continued.
"He has been a highly successful publisher for several
companies, for publications that range from new launches to
long-established magazines, and publications that serve local,
regional, national and international business audiences. We
look forward to his imaginative and vigorous leadership as we
expand present publications and seek new opportunities."
Insinga, a graduate of Colorado State University, moved to
Oregon from Colorado in 2003. He lives with his wife Patricia
and their son and daughter in Lake Oswego. He will become CEO
of MEDIAmerica on November 6.
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