Home Portland Metro Area
Portland Metro Area
On The Scene: SplashCast's rise and fall
On the Scene
Tuesday, April 20, 2010

SplashCast was supposed to be the next big thing to come out of the Portland digital-media scene. Founded in 2007 and supported by over 70 individual investors, SplashCast eventually raised over $4 million in funding and went on to partner with giants like Hulu and Nike. But just a couple of years after launching, the plucky Portland startup was shut down.

What exactly went wrong with SplashCast? Tom Turnbull, the company’s vice president of business development, talked frankly about the rise and fall of SplashCast at the Oregon Entrepreneurs Network’s monthly PubTalk last week. Along with investors Angela Jackson and B. Scott Taylor, Turnbull spoke to a packed house of mingling entrepreneurs at Backspace in Portland’s Old Town, all three of them in remarkably good spirits considering their discussion of SplashCast’s failure. But the premise of the talk was the valuable lessons they learned from the company’s demise, which they shared earnestly.

Originally focused on providing tools to embed video, music and other content into online broadcast channels, SplashCast essentially went through three phases since its launch. It began with a user-generated content product aimed at bloggers and other small online publishers, which never quite took off in terms of both audience and revenue. The second stage was building branded applications within Facebook for companies like Nike and Red Bull, a model that proved to be better suited for a campaign-driven agency business, rather than a service-oriented technology business like SplashCast. The last stage was a promising partnership with Hulu to distribute their TV shows through social media (“social TV”) and build an audience around the content. But SplashCast still needed to raise money, a predicament worsened by the effects of the financial meltdown. The company ultimately was “unable to secure the necessary funding to continue operations,” chief executive Mike Berkeley said in a blog post, and SplashCast announced its closure in August 2009.

Read more...
 
Gerding Edlen investors lose millions
High Five
Monday, April 19, 2010

The collapse of the condo market has been devastating for Gerding Edlen, but the company is planning a green turnaround.

Read more...
 
End near for recall campaign
High Five
Monday, April 19, 2010

With a signature-gathering deadline nearing, it's unclear whether the effort to recall Sam Adams has enough support.

Read more...
 
Possible figure skating payoff keeps PDX on its toes
May 2010
Friday, April 16, 2010

iStock_000004563761The City of Roses will play host this November to international figure skating competition Skate America in hopes of getting a shot at getting the National Championships back after five years.

Read more...
 
Genentech invests $400 million in Oregon
May 2010
Friday, April 16, 2010

starkmangovernorSince purchasing 75 acres of land in Hillsboro in 2006, the San Francisco-based pharmaceutical giant Genentech has invested $400 million in Oregon and created 250 jobs at its new fill/finish and distribution facility.

Read more...
 
<< Start < Prev 211 212 213 214 215 216 217 218 219 220 Next > End >>

Page 211 of 328
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS