Portland Metro Area

Portland Metro Area
Inspectors try to keep up
High Five
Thursday, March 11, 2010

Portland BDS will ask the city council for $3.7 million to restore laid-off employees.

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Land plan threat
High Five
Thursday, March 11, 2010

The Portland area's groundbreaking urban-rural reserves plan could be upended by appeal.

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On The Scene: Update your intel
On the Scene
Thursday, March 11, 2010

There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.

That was the message at this year’s SearchFest, the annual conference held by Search Engine Marketing Professionals of Portland (SEMpdx). Speaking before attendees at the spacious Heritage Ballroom in downtown Portland’s Governor Hotel, three industry experts – Brian Carter of Fuel Interactive, Neil Patel of KISSmetrics and Jordan Kasteler of Search & Social – held a seminar on applying competitive intelligence to social media marketing.

Monitoring website traffic on your competitors’ sites, finding out which of their content is shared and bookmarked, seeing who their fans/friends/followers are – they’re all tactics that fall under competitive intelligence, Kasteler says. Checking social media sites to see what people are saying about your company is also a part of the strategy, and more businesses are starting to catch on; 33% of marketers currently use social media to gain competitive intelligence, compared to 21% who use it but not for competitive intelligence. The goal, Carter says, is to see what you can find out using social media to give you an advantage over your competition.

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Airport Way area may shrink
High Five
Wednesday, March 10, 2010

The Portland City Council considers reducing the Airport Way urban renewal area.

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Oregon City complex halted
High Five
Wednesday, March 10, 2010

The Rivers project in Oregon City is suspended due to concerns about city-official support.

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