There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
That was the message at this year’s SearchFest, the annual conference held by Search Engine Marketing Professionals of Portland (SEMpdx). Speaking before attendees at the spacious Heritage Ballroom in downtown Portland’s Governor Hotel, three industry experts – Brian Carter of Fuel Interactive, Neil Patel of KISSmetrics and Jordan Kasteler of Search & Social – held a seminar on applying competitive intelligence to social media marketing.
Monitoring website traffic on your competitors’ sites, finding out which of their content is shared and bookmarked, seeing who their fans/friends/followers are – they’re all tactics that fall under competitive intelligence, Kasteler says. Checking social media sites to see what people are saying about your company is also a part of the strategy, and more businesses are starting to catch on; 33% of marketers currently use social media to gain competitive intelligence, compared to 21% who use it but not for competitive intelligence. The goal, Carter says, is to see what you can find out using social media to give you an advantage over your competition.
As the 2010 Census rolls around, the U.S. Census Bureau is hitting the road to get citizens to participate. It’s an event that only comes around every 10 years, but it has huge implications for the nation and business, and with more than $400 billion in federal funds on the table for state and local governments, the Census Bureau is hoping people will take the count seriously.
Thirteen vehicles make up the fleet of the 2010 Census Portrait of America Road Tour, the largest of which made a stop in downtown Portland’s Pioneer Courthouse Square yesterday. Drawing in curious passersby with its 46-foot trailer and entertaining the crowd with live music (despite the misty weather), the event was aimed at helping Portlanders understand every aspect of the census process – how to fill out the 10-question census form, what the information is used for and the benefits of its findings.
People were even invited to share messages with other tour participants across the country in an interactive project explaining why the census is important to their communities. With the vehicles stopping at over 800 events collectively in 1,547 days, the tour is a major outreach effort, and this census also has an advantage that the previous count didn’t have: social media (e.g. Twitter, Facebook, blogs), which the Census Bureau is using substantially to spread awareness about the tour and its mission.
The $3.6 billion Columbia River Crossing project has much more at stake than improving transportation between Portland and Vancouver. Environmental concerns, economic implications and – of course – costs are pitting state governors against city leaders as they debate the scope and timeline of the historic project. Meanwhile, some local creative minds have ideas of their own.
The Pacific Northwest College of Art is currently hosting “Crossing the Columbia: What Does It Mean?” – a public forum created by the Architecture Foundation of Oregon and PDXplore, and running during select weeks in February and March. As an independent design collective made up of five local designers and architects, PDXplore has worked to examine some of Portland’s more pressing urban design issues over the past few years. Its collaboration with AFO is a forum consisting of discussions, presentations and an ongoing exhibit at the PNCA featuring proposals from the PDXplore members. The exhibit’s purpose: to help the public understand the significance of the proposed CRC and its effects.
The project is in the middle of a tug-of-war between government officials. On one side, the mayors of Portland and Vancouver, Metro President David Bragdon and Clark County Commission Chairman Steve Stuart have all criticized the plan’s “unacceptable” effects on the metro area. The four leaders called for a more thorough review of the plan, but Oregon Gov. Ted Kulongoski and Washington Gov. Chris Gregoire recently signed a letter saying the project should push forward with no further delays. “The citizens of this region have watched our two states discuss and plan for a new bridge for over 20 years and they expect us to proceed,” the governors said. State highway planners, they said, are already taking into consideration pollution, sprawl and other concerns. Meanwhile, the ports of Portland and Vancouver have also spoken out in support of pushing the project forward.
Li-Ning is already a phenomenal sportswear presence overseas, with almost $1 billion in annual revenue and more than 7,000 stores in China. The Beijing-based retailer has grown a great deal since it was founded 20 years ago, and now Li-Ning is ready to expand its presence and step onto the North American court. Its home city of choice? Portland, naturally.
Li-Ning USA unveiled its first American showroom this week with a grand opening ceremony at its Pearl District location. With sports apparel and equipment – everything from badminton racquets to tennis shirts – lining the shelves, the two-story showroom was officially open for business. Waiters catered to the packed house with champagne and hors d'oeuvres, a DJ kept the energy level high and I even stumbled upon Portland Mayor Sam Adams putting up a rather good fight in a game of ping-pong. Needless to say, it was an extravagant party, and celebration was certainly in order.
The company was founded by – and named after – Olympic gymnast Li-Ning, who won three gold medals in the 1984 Summer Olympics in Los Angeles. Since its launch in 1990, the company has become one of China’s leading sportswear brands, moving beyond its local retail success to sponsor NBA athletes including Shaquille O’Neal and Baron Davis. Li-Ning’s business relationship with Davis eventually evolved to the development of his own basketball shoe brand, following in the footsteps of some of his NBA peers. The showroom’s grand opening this week served as the kickoff of the shoe – dubbed the BD Doom – and Davis himself was in attendance to oversee its launch. “Right now I’m pretty overwhelmed,” Davis said. “I just thank Li-Ning for having the wherewithal and the guts to come to the United States and know that there is room for more [brands], there is room for improvement.”
Going to Walgreens to pick up a generic prescription drug may only cost about $8. But while that’s the price at the transaction, the cost to you as an employer could actually be $16. Why the mark-up? Pharmacy benefits managers often use a practice called spread pricing as a revenue source, costing companies much more for their prescription benefits than they should be paying.
Terry Killilea of Wells Fargo Insurance Services held a breakfast seminar on the topic yesterday morning at the KOIN Center in downtown Portland. Having worked with PBMs in his previous careers, Killilea discussed ways employers can cut down on their prescription benefit costs simply by knowing how to negotiate a contract with the PBM – a move that can save a company at least $10 per employee per month. “It’s unfortunate that virtually every customer of a PBM is running at such a fiscally inefficient fashion,” Killilea said. “The fact is that they’re spending a large amount of money, more than they need to, on prescription benefits.”
Part of the problem lies in poorly negotiated contracts, which often allow spread pricing to take place. Spread pricing is an agreement that allows PBMs to charge employers a higher price for prescriptions than what is actually paid at the point of sale, with the PBM pocketing the difference. While PBMs historically earned revenue through administrative fees and mail-service margins, it wasn’t until the use of generic prescriptions rose in the late 2000s (and the need for manufacturer rebates diminished) that PBMs began gathering the majority of their earnings from spread pricing.
Growing big and growing fast is no easy feat for a startup. Particularly in this economy, just getting investment is difficult. But some entrepreneurs do manage to quickly grow their businesses, or even enter established companies and take them to new heights — but not without some bumps along the way. Still, their success stories are valuable resources for anyone thinking of dipping into the entrepreneurship pool.
The top-floor conference room at Perkins Coie’s Pearl District office was packed last night for a panel discussion hosted by the Oregon chapter of The Indus Entrepreneurs (TiE). Three panelists were on deck to share their experiences: Sudhir Bhagwan, former chairman and CEO of SnapNames; Nitin Khanna, founder and former chairman and CEO of Saber Corp.; and Matt Compton, venture partner at Madrona. Each came from different backgrounds, but agreed on many of the ways entrepreneurs can achieve solid returns for both their companies and their investors.
One of the biggest early mistakes entrepreneurs can make is not clarifying role definitions among founders. Compton knows from his work with companies as a venture capitalist that things can get messy when it’s not clear from the beginning what each founder’s responsibilities are and how the company’s stock is allocated among them. This can be particularly tricky when the founders are friends, something Khanna knew from experience; he founded Saber Corp. with his brother and his best friend in 1997.
Portland is a town chock full of creative folks, as our booming music and art scenes can attest to. And after posting a record year in 2009 for filming activity, Oregon is even becoming more popular as a shooting location for movies and television series. But Portland still has a long way to go before Hollywood needs to worry, and Hinge Digital hopes to get the ball rolling.
The Hinge founders spoke at the Pearl District’s Gerding Theater at the Armory last night, as part of The Art Institute of Portland’s “Community by Design Speaker Series.” With more than four decades of experience between them at studios such as Laika and Disney, Roland Gauthier, Michael Kuehn and Alex Tysowsky shared with the intimate audience of students and industry members why they decided to start their animation and visual effects studio in Portland last year, and how the city could tap into its creative potential to become a go-to source for digital content.
What first attracted the Hinge founders to Portland – after spending years working in Los Angeles and the Bay Area – were the same things that have drawn many people looking to get out of the rat race: the fresh air, friendly people and overall quality of life. But perhaps more important to their business was the strong sense of community they found among Portlanders, who were instrumental in helping Hinge get off the ground. “It’s a lot different in L.A., much more competitive, much more ‘dog eat dog,’” Kuehn says. “You don’t get the same sort of genuine help that you do here.” And while it’s true that Portland is not exactly a hot spot for the digital content business, that fact was another selling point for the Hinge founders. “If you look at a place like Los Angeles or other industry hubs, they’re pretty well-saturated,” Kuehn says. “Oregon is very much untapped, so there’s a lot of potential here.”
Green continues to be the hot color as we enter another decade, and sustainability efforts are still developing everywhere, particularly in Portland. Electric cars are charging into the auto sector, and more local businesses are offering sustainable products to draw in environmentally conscious consumers. But as the market becomes saturated with all kinds of green services, where else can entrepreneurs look for opportunities? The home or workplace might be a good place to start.
Industry experts and budding entrepreneurs alike met at the swanky Perkins Coie office in Portland’s Pearl District this week for a roundtable discussion on smart-meter trends, and the increasing deployment of the meters in homes and businesses to support a smart-grid system. The discussion was hosted by the Oregon branch of The Indus Entrepreneurs (TiE), a nonprofit entrepreneurship group with 53 chapters worldwide. While the attendees spent a good part of the discussion engaging in tangential, friendly debates, the topic focused on some key questions: What opportunities are available for entrepreneurs? And what challenges do they face trying to break into the market?
Supporting a smart-grid network was among the priorities for the Obama administration last year, which announced a $3.4 billion investment for the grid’s development, $30 million of which went to Oregon. The smart meters making up the grid are aimed at providing effective, two-way communication between the consumer and the utility for maximum energy efficiency, while also spurring the economy as a bonus. And with 20% compounded annual growth, technology such as smart meters would not only be good for energy consumption, but also for customers by allowing more accurate bills, among other things. But for entrepreneurs, one of the biggest obstacles is the lack of access to meter data due to privacy concerns – a big conversation starter at this discussion given the information’s significance in developing business ideas around the meters themselves.
A new year means a fresh start, and the business community could certainly use one after the bleakness that was 2009. Any signs of inspiration or progress are welcome, and one needs to look no further than the startup community to find examples. And in Portland, the web/software scene has already started cooking up ideas, both big and small.
This week I stopped by the home base of the Portland Incubator Experiment, a glossy workspace that fits right in with the glitzy Pearl District surrounding it. PIE was launched just last year as a way to bring the web community together and give them a space – provided by Wieden + Kennedy – to collaborate and share resources. PIE held its Demolicious! event last night, a quarterly showcase for Portland’s web innovators to share their latest ideas.
Among them was Jason Glaspey, founder of membership diet website Paleo Plan. As an active participant in CrossFit exercise programs, Glaspey knew there were many in the community who were interested in the Paleo diet, but there wasn’t a good deal of user-friendly information about the diet available. Glaspey began putting together a website using WordPress, a Suma plugin, WooThemes, Adwords, Campaign Monitor and a handful of recipes that fit the Paleo standards; $2,500 in out-of-pocket expenses and a few weeks later, Paleo Plan was launched at the end of last year. With downloadable meal plans and shopping lists available in addition to the constantly updated recipe roster, Glaspey says the site is already close to turning a profit thanks to the new partnerships – and free promotion – he developed with some CrossFit gyms shortly after launching.
Helvetia is a quaint community just a few miles west of Portland, whose Swiss-settler roots are reflected in its simplicity. Often nicknamed "Intel's playground," Helvetia draws cyclists and runners from the metro area while bringing in more than 100,000 visitors a year with agri-tourism businesses like wineries and pumpkin patches. And with a number of working farms, it's a regional and statewide resource — and residents would like to keep it that way.
The fate of the community was among the topics of discussion at a debate earlier this week sponsored by Oregon Public Broadcasting and the Forest Grove News-Times. The forum, taped at the Hillsboro Civic Center for OPB's "Think Out Loud" program, featured Portland Mayor Sam Adams and Washington County Chair Tom Brian discussing the pros and cons of expanding the Urban Growth Boundary in Washington County.
Metro and representatives from the three Portland-area counties are gearing up to decide whether to expand the UGB and what land to set aside as urban reserves for possible future development. A resident of Helvetia was at the forum expressing her concerns about the community being included in the urban reserves; now it seems only part of Helvetia is on the table for inclusion, but residents are now worried about Helvetia being split. But judging from the sound bites collected by OPB, Washington County residents generally have mixed views about the overall region growing up vs. growing out.
Like craft beer, rich coffee and innovative public transportation, bicycling stands out as quintessentially Portland. An ironic trait given where Portlanders actually live, yet the bike business has managed to boom over the past few years. “It’s not like this town is made for cycling,” says Chris Di Stefano, director of marketing for Chris King Precision Components. “It’s not flat here and the weather is not kind. It really is the spirit of the people, and in this case, the spirit of businesspeople."
Di Stefano was one of six local industry panelists at an American Marketing Association luncheon this week in Northeast Portland. The discussion was centered on the city’s increasingly popular bike culture, what makes Portland a major hub and how all kinds of businesses can capitalize on the ever-growing market.
There’s no question Portland has established itself as a national leader in bike-friendliness, but the world is taking notice, too. “I moved here six years ago [for] the promise of what Portland was becoming, and the more I travel around the country and around the world for cycling, everyone wants to talk about Portland,” Di Stefano says. And he says the local industry’s extraordinary growth over the past five years has as much to do with straight-up biking businesses (manufacturers, parts retailers, etc.) as with bike-related services, such as panelist Charlie Wicker’s Trailhead Coffee Roasters, which delivers coffee throughout the Portland area on bike.
To most people, cheerleading and marketing don't often go hand-in-hand, other than using pep rallies and bake sales to promote the high school team. Which could be why it was so interesting to hear Dallas Cowboys Cheerleaders director Kelli Finglass talk about how she built the cheer team – first conceived simply as an outreach arm for the Cowboys – into a world-famous business brand that sells everything from throw blankets to yoga DVDs.
Finglass spoke at a luncheon this week for the local American Marketing Association chapter, held at the Crowne Plaza Hotel in Northeast Portland. Finglass herself was a Cowboys cheerleader from 1984 to 1989; she was eventually brought on as assistant director and later worked in sales and promotions for the Cowboys franchise before being hired as DCC director by Cowboys owner Jerry Jones. But the cheerleaders weren’t always an international presence; in fact, before Finglass took the job, the team was operating at a deficit, and moving the team out of the red was one of Finglass’ first challenges as director. But she succeeded in making them profitable, eventually introducing branded items like calendars to promote the team's image and establishing dance camps and competitions — all to expand revenue streams for a group that wasn't originally intended to be a money-maker.
But with the new branding opportunities came the temptation to over-sponsor and slap the cheerleaders' logo— also redesigned under Finglass — on everything. "I was very cautious, which made it a little harder for me as a brand-new marketer to figure out ways that we could create revenue without compromising the mission of the cheerleaders," Finglass said. And when she tried reaching out to Mattel to make a Barbie doll modeled after the cheerleaders, she was denied for years because the company still didn't think the team had a national appeal. It wasn't until Finglass helped the team get its own Country Music Television reality show that a Barbie designer finally took notice two years ago; the resulting DCC doll sold out nationwide in three days. In addition to watching the cheerleaders establish themselves as go-to USO entertainers, Finglass considers the Barbie deal her biggest DCC brand achievement, especially when she looks back at the thick file of denial letters from Mattel.
The end of Halloween heralds the unofficial beginning of the holiday retail rush, and signs of the season can already be seen sprouting throughout downtown Portland; miniature Christmas trees line the sidewalk around Pioneer Square, and department stores like Saks Fifth Avenue are already decking out their storefronts with holiday displays. Yet the number of vacant storefronts in the retail core is a telling indication of how tough 2009 has been on downtown businesses.
New openings have subsided but there are a few notable exceptions; Kettleman Bagel Company opened a third location downtown this summer, and from what I was told there, the store sees a regular morning and noontime rush from the neighboring high-rise business folk. Another recent addition with potential is Simon and Helen Director Park at Southwest Park and Taylor, a new urban plaza that officially opened last week. Located just a couple blocks away from Pioneer Courthouse Square, Director Park is like an artfully remodeled nook down the hall from Portland’s Living Room, featuring a glass canopy and a still-to-be-completed fountain and café.
Neighboring businesses that have endured construction noise and street closures will welcome the prospect of increased traffic and activity in the area, and a quick stop at Flying Elephants Delicatessen showed that the store’s prime location along the new park’s perimeter is certainly giving it a boost. But how much will the park really do for business? It’s difficult to tell so early on, and judging by the sparse foot traffic across the park’s gleaming expanse yesterday, Portlanders largely still don’t know the park is open, or just aren’t coming to it. More ominous is the long-awaited but still-delayed Park Avenue West building one block away, where Tom Moyer’s vision of a 22-story mixed-use tower remains mired in the muck of the recession.
Software-industry veteran Michael Hoffman was unexpectedly laid off a year ago, but he wasted no time getting back in the game. After 129 days, 74 job applications, 268 emails, 109 phone calls, four career fairs/networking events, 17 phone interviews and eight in-person interviews, Hoffman finally found a job as a senior project manager at Jeppeson Sanderson.
With so much experience in the job-seeking scene, Hoffman has a good sense of which tactics are effective and which are a waste of time, ideas he shared at a seminar this week hosted by the Rose City Software Process Improvement Network (SPIN) at Portland’s World Trade Center. The reality of the job landscape is a bleak one: As of August 2009, the ratio of job postings to unemployed people in Portland is 1-to-7 according to Bureau of Labor Statistics cited on Indeed.com. While that’s not as bad as cities like Miami and Detroit (ratios of 1-to-11 and 1-to-17, respectively), Portland’s competitiveness still outpaces most other major U.S. cities. So what are the best ways for Portlanders to go after opportunities and sell themselves effectively?
As far as online tools, Hoffman prefers using sites like Indeed.com and Craigslist for broad searches; Indeed aggregates job postings from other major sites and Craigslist is often used by smaller companies who don’t want to pay to advertise on the larger sites. In-person search activities like job fairs can be helpful, Hoffman says, but you don’t always have the opportunity to do much for yourself. “When I went to a job fair and there were at least a couple thousand people and you stand in line for half an hour to 45 minutes to have a two to three minute talk, it just becomes a little bit demoralizing,” Hoffman said. However, you can make the most of networking events by having unique conversations with reps that will help them remember you later. And if you’re at a busy single-company event, seek out the reps who aren’t talking to anybody, even if they don’t represent your field; as Hoffman learned, those conversations can lead to an interview with the right person.
Tucked away among the restaurants and shops in Portland’s Old Town is NedSpace, a co-working office space for startups that combines old red brick architecture with a contemporary Ikea feel. A small crowd was gathered there last night for what looked like an after-work party, but the ambience was in contrast to the serious reason for the meeting. Most of the people were members of the startup community and were there to hear arguments against the controversial business taxes recently passed by the Legislature.
The meeting was organized by members of Oregonians Against Job-Killing Taxes, a coalition of businesses and individuals that collected double the amount of signatures required to get the measures onto January’s ballot — the first time Oregon will vote on a statewide referendum since 2004. Two tax measures are at issue: One raises the minimum corporate tax and one raises personal income tax on the highest-earning individuals.
Bob Wiggins, managing partner of Mount Hood Equity Partners, named several reasons why the issue should matter to startups. In addition to the implications of the taxes themselves — raising the personal income tax alone would make Oregon’s the highest in the country — Wiggins mentioned Oregon’s lack of capital-gain deduction in its income tax and the tax-free appeal of nearby Vancouver, Wash., as added factors that will drive business out of Oregon if the measures are not defeated. “This is as bad as it could possibly get for the startup community,” Wiggins said. “All [these factors] are designed, it seems, to shoot us in the foot.”
Walking into the exhibit hall at the Oregon Convention Center on Wednesday felt almost like stepping into a formal event for which I was considerably underdressed. Lavishness was the theme, with artsy seating areas and dining tables laid out with elegant settings and décor. There was even a small band playing light jazz music in the center of the room where people were crowded around blackjack tables. Whose high school prom did I crash?
My first impression of my surroundings was appropriate: I was visiting the Bravo! Live event, an annual showcase of the local hospitality and meetings industry. The hall was filled with extravagantly outfitted booths representing every sector of the business, from event design to transportation, along with representatives from big-name meeting venues like Timberline Lodge and the Portland Art Museum. Many of the exhibitors pulled out all the stops; the elaborate food displays were just the beginning. And with so much glitz in one room, it was hard to imagine this industry as yet another recession victim.
When I met James Joyce of Lake Oswego-based Gourmet Productions, he talked about the strategy shifts the company had made to keep itself alive, such as pushing to get new contacts and narrowing its focus to wineries and weddings. But while people were eager to try the beautifully arranged food samples at the company’s booth, Joyce did comment that attendance at the show was down compared to what he saw last year, and that attendees seemed to be more interested in venue shopping or networking than in catering services.
In a state like Oregon, going green is not a new cause by any means. The Beaver State is a hub of alternative-vehicle interest, Portland’s public transportation and bike-friendliness are world-famous, and sustainable local products are the norm. So what else could the annual GoGreen Conference have to offer to attendees?
I checked out GoGreen 09 this week to find out. The event was at the Gerding Theater in Portland’s Pearl District — a small venue for the tremendous turnout the conference received. Crowds of businesspeople packed the lobby and milled around outside, representing companies such as Pacific Power, NW Natural and Providence Health & Services. And following its debut last month, Arcimoto’s brand-new Pulse EV was parked proudly in front of the theater (and Portland Mayor Sam Adams even stopped by to check it out again).
Not everyone was there representing business. I chatted with a recent MBA graduate from Dominican University of California who was attending the conference simply to get a sense of the way Portland approached sustainability issues. But with panel session topics ranging from green funding options to plan writing, the conference was clearly aimed at getting businesses of all stages started in the sustainability game.
Portland’s Pioneer Square was buzzing with excitement last week over the three-wheeled contraption being backed out a U-Haul. Eugene-based Arcimoto was premiering its new Pulse electric vehicle, and legislators and promoters were on hand to praise the machine’s benefits to both Oregon and the green industry. Mayor Sam Adams even revealed that the machine was helping him win an ongoing electric-car competition between himself and San Francisco mayor Gavin Newsom.
But to some, it wasn’t just the premiere of an electric car. I overheard one attendee telling another, “This is not a car. It’s a revolution.”
The debut of the Pulse had curious citizens and reporters swarming Portland’s living room, snapping photos of the strange-looking vehicle that looked like it was plucked straight out of sci-fi fantasy. Businesspeople were talking excitedly about the implications of the new car, and Adams even got to sit in it. It was a warm reception for Arcimoto’s brainchild, which the startup had been working on since it was founded in 2007.
Oregon is home to over 338,000 small businesses, a mighty sector that makes up a substantial majority of the state’s employers – 97.8% according to the latest data from the U.S. Small Business Administration’s Office of Advocacy. But it’s no secret that small businesses have taken a severe economic beating. Will people still be willing to put everything on the line to get that coffee shop or craft store up and running? And how are existing businesses getting by?
Some say the economy is improving, so I stopped by the Oregon Small Business Fair this past weekend to see if things were brightening up on the small-business side as well. Plenty of folks were eager to spend their rainy Saturday inside the Oregon Convention Center’s spacious halls, taking advantage of the free all-day event sponsored by local government and business organizations. Attendees had a wealth of resources available to them, from free seminars and consultations to information booths from groups like Portland General Electric, Women Entrepreneurs of Oregon and the City of Portland Revenue Bureau.
Also being represented at the fair was the Portland chapter of SCORE Counselors to America’s Small Business, a nonprofit operating out of the SBA and staffed by volunteers with small-business experience. Counselors Janet Livesay and Terry Jones were on hand to offer the organization’s services to small-business owners at the fair or people thinking about starting a business. They both agreed that the recession hasn’t necessarily put a damper on the volume of businesses getting launched. “Because people are losing their jobs, some of them are turning to their entrepreneurial side and considering business,” Jones said.
Deciding whether to take your food product into the global market could have more at stake than just the success of your company. It could also be a matter of making Oregon the fulcrum of the Pacific Rim, or holding the state back as “California’s Canada.”
Jeff Deiss, business and cooperative program director of USDA Rural Development Oregon, jokingly kicked off a presentation Friday with these comparisons, but the point was clear: Oregon is at an important crossroads to take advantage of global food-market opportunities. The presentation, “Emerging Global Food Markets: Opportunities and Challenges for Oregon,” was a talk by Tom Reardon of Michigan State University, an expert on international food trends. Nearly 100 people packed the World Trade Center auditorium in downtown Portland, and as the country commemorated the eighth anniversary of 9/11, Deiss pointed out that it was an appropriate time to discuss how Oregon can contribute its resources to help create a more integrated global economy.
Reardon was fresh from a months-long visit to India, just one of the many places he’s visited that has given him a unique perspective on food trends. His biggest observation: The massive growth of emerging markets, primarily in Asia, Latin America and Eastern Europe, whose incomes and economies have grown so rapidly over the past decades that they essentially added 1 billion middle-class consumers to the market. What’s more, the food market in these emerging areas is growing 500% to 700% faster than the U.S. market. “I’m going to argue that the emerging markets will be the centerpiece of your thinking in 10 or 15 years, because they’ll be the main market in the world,” Reardon said.
So you’re setting up your team’s workspace. You can choose to go the cube farm route, or you can keep the space wide open (like our editorial department here at Oregon Business). You can even set up something temporary in a communal lunch area. Does the environment really make a difference?
Turns out it does, particularly when it comes to encouraging teamwork and collaboration.
Gretchen Anderson, director of interaction design at San Francisco agency Lunar Design, gave a presentation Wednesday night for members of the Computer-Human Interaction Forum of Oregon (CHIFOO) — a jovial audience of nearly 40 designers and architects gathering at the University of Oregon’s White Stag Block in Portland’s Old Town. Although the talk was clearly geared toward the design community — I’ll admit, she initially lost me on the “positive and negative space” concepts — Anderson offered up some qualities of good “war rooms” that businesses of any trade can establish.