Four panel members from very different social media backgrounds, ranging from one whose company blocks social media unless approved by management to one who counsels businesses on avoiding lawsuits stemming from social media, came together to discuss how social media is rapidly changing the business world.
Sen. Ron Wyden met with members of the Oregon craft brewing community to discuss his proposed tax breaks. Out of all of Oregon's industries, why should the government be helping brewers?
The City Club of Portland explored the city's indie music scene with a forum on Friday featuring four local musicians and Metro President David Bragdon as moderator. What exactly is it about Portland that is encouraging so many musicians to move to the area, and how can the city capitalize on this community asset?
For 30 hours last weekend, Pioneer Square was a three-ring circus of sorts, with swing dance lessons, Taiko drums and a comedian named Sasquatch, all streamed live to the Internet. This wasn’t just another YouTube video; it was the future of fundraising.
Neon pink wrist-banded beer lovers teetered around North Portland’s Overlook Park this weekend for the 6th annual North American Organic Brewer Festival. It wasn't just about booze and frivolity; the organic beer market has more than doubled over five years.
Farmer's markets aren't recession-proof, but it's not a bad time to be a vendor in Portland. This year brings the Portland farmers market's largest expansion to date, with a new market downtown on Mondays and another on Thursdays at NW 23rd. These expansions show a greater desire to bring farm-fresh produce to an expanding and diversifying audience.
The 120-plus ranchers of Country Natural Beef put on a fair in Portland's Director Park last Wednesday to promote their product. Some of CNB’s vendors — New Seasons, Burgerville, Bon Appetit — sold CNB products and other snacks to show just where the product goes. The event displayed one thing clearly: The ranchers know what they’re doing.
OEN holds a PubTalk every month. But last night’s topic was particularly apropos: the business of beer. The panel included Irene Firmat of Full Sail Brewing, Jamie Floyd of Ninkasi, and Charlie Devereux of Double Mountain. Oregon’s craft beer industry brings $2.3 billion into the state’s economy annually and employs 4700 people.
Amber Case and Aaron Parecki are from the future—or, at the very least, they are a bit ahead of their time. They are creating a new software product that will track users' locations and give them updates, send SMS messages to their friends and colleagues, and do more things that we might not understand. Case and Parecki presented their project, "Geoloqi," this week at Open Source Bridge.
Electric cars: it's a big buzz, but do we know where the future is really going? Trucking company Navistar came to Portland this week to launch their new $149,000 all-electric van, and the tone was optimistic.
China has been in the black and growing while the rest of the world falls further into the red. There are economic opportunities in our relationship with China, but where are they? The World Affairs Council held a panel discussion last week on "The China Opportunity."
Waiting for investors can mean trouble for startups, especially in Portland's capital-starved market. Four successful entrepreneurs spoke at OEN's PubTalk last Wednesday about the pros and cons of bootstrapping, and the benefits of taking orders from your customers instead of an investor.
The recently released numbers on Portland home prices say it all. With prices falling 21% from their peak in July 2007, the local real estate sector has a long road ahead to recovery. But some say the key to saving the industry, both locally and beyond, is targeting the growing masses of Generation Y consumers who are already on their way to reshaping the economy.
SplashCast was supposed to be the next big thing to come out of the Portland digital-media scene. Founded in 2007 and supported by over 70 individual investors, SplashCast eventually raised over $4 million in funding and went on to partner with giants like Hulu and Nike. But just a couple of years after launching, the plucky Portland startup was shut down.
What exactly went wrong with SplashCast? Tom Turnbull, the company’s vice president of business development, talked frankly about the rise and fall of SplashCast at the Oregon Entrepreneurs Network’s monthly PubTalk last week. Along with investors Angela Jackson and B. Scott Taylor, Turnbull spoke to a packed house of mingling entrepreneurs at Backspace in Portland’s Old Town, all three of them in remarkably good spirits considering their discussion of SplashCast’s failure. But the premise of the talk was the valuable lessons they learned from the company’s demise, which they shared earnestly.
Originally focused on providing tools to embed video, music and other content into online broadcast channels, SplashCast essentially went through three phases since its launch. It began with a user-generated content product aimed at bloggers and other small online publishers, which never quite took off in terms of both audience and revenue. The second stage was building branded applications within Facebook for companies like Nike and Red Bull, a model that proved to be better suited for a campaign-driven agency business, rather than a service-oriented technology business like SplashCast. The last stage was a promising partnership with Hulu to distribute their TV shows through social media (“social TV”) and build an audience around the content. But SplashCast still needed to raise money, a predicament worsened by the effects of the financial meltdown. The company ultimately was “unable to secure the necessary funding to continue operations,” chief executive Mike Berkeley said in a blog post, and SplashCast announced its closure in August 2009.
When you think of what’s on the minds of most high school students these days, managing finances is probably not as high up on the list as the new car they’re dreaming of or the dress they’re buying for prom. But maybe it ought to be, since only 59% of young adults pay their bills on time, while most parents aren’t teaching their kids about saving and investing for retirement.
Which is what brought me to a business class at Gladstone High School yesterday. I was invited there by Bryan Sims, the 26-year-old CEO of brass|MEDIA Inc., a Corvallis-based media company focused on promoting financial literacy and formed by Sims when he was just 19. Yesterday was the kick-off for brass’ “Money Side of Life Tour,” launched in time for financial literacy month with Gladstone as its first stop. The tour is part of the brass|STUDENT PROGRAM – Oregon, an initiative to get free personal-finance resources (like the company’s flagship magazine) to teachers and students around the state.
The five-school tour has First Tech Credit Union as a presenting sponsor, and financial education officer Ryan McKernan was among the speakers at the Gladstone presentation. McKernan said it’s a good time to be promoting the topic among high school students, with district budgets cutting out financial-education classes as required credits. “And being a member-owned co-op, like all credit unions are, our strength is in our members,” McKernan said. “So as strong as they are, our balance sheet will reflect that as well.”
Social networking can take place on everything from YouTube to the iPhone. The amount of time consumers spent on it tripled in 2009; 56% of Americans want companies to be involved with it; and 85% of social media users are expecting companies to interact with them using it. In short, you need social networks.
“You have to have an investment,” said Eric Peterson of Web Analytics Demystified. “If you don’t get on the social train, you’ll fall behind.”
Portland’s Multnomah Athletic Club recently hosted “Social Networks & the Enterprise Unite: Integration 2.0,” a tech innovation conference held by the Oregon chapter of TechAmerica. Representatives from local tech giants like Intel, Jive Software and Tripwire were on hand to share why social networks have played such a large role in their recent successes, and how other companies can implement the same practices to meet the ever-growing demand for instant communication and transparency, within the company and with customers.
It started out amicably enough. Between making jokes about their passion for steak and the absence of fellow candidate Chris Dudley, three gubernatorial hopefuls – Allen Alley, Bill Bradbury and John Kitzhaber – participated this week in a peaceful debate about environmental issues. But when Bradbury brought up the implications of a major campaign contribution Kitzhaber had accepted from an “egregious polluter,” Kitzhaber’s angry response quickly changed the mood.
The debate was held in front of several hundred people at Portland State University and hosted by Environment Oregon, the Oregon Environmental Council, the Oregon League of Conservation Voters and the Sierra Club’s Oregon chapter. Alley, Bradbury and Kitzhaber – or as another attendee nicknamed them to me, “the engineer,” “the college professor” and “the cowboy” – were invited to share their views on the state’s environmental issues and take stances on some of the more controversial topics. And while the Democratic candidates tended to be more or less in agreement about the importance of increasing green energy use and sustainable timber harvesting, Alley made it clear from the beginning that he had a different approach to tackling environmental issues. “I look at it from an economic perspective,” Alley said. “We’ve made trade-offs over the last 25 years between the environment and the economy. I have to focus on getting the economy going.”
Questions on transportation came up several times, with a good amount of time devoted to the merits of mass transit and alternative-energy vehicles. Transportation was brought up again when a panelist asked whether or not the candidates support the divisive, 12-lane Columbia River Crossing plan. Bradbury was adamantly opposed, which incited approving applause from the crowd. While acknowledging the huge transportation issues Oregon faces, particularly for moving freight across the Columbia River, Bradbury said he would support instead a seismic upgrade on the current bridge, the creation of a new smaller bridge for bikes and foot traffic, and the implementation of tolls to control congestion. “I think that is a very sensible future and won’t cost so much and spend all the transportation dollars that we have in this state,” Bradbury said. Kitzhaber said the project should go forward without delay, but that he doesn’t support the current plan, while Alley said he though the bridge should be bigger – before telling the visibly shocked crowd that we was joking.
The Sellwood Bridge is deteriorating as questions arise over whether Multnomah County or Clackamas County is responsible for its replacement. The approval of funding for the Newberg-Dundee bypass is being criticized as a political maneuver. And the fate of the Columbia River Crossing remains unknown while the debate over its size, impact and whether it should even be built keeps its progress in limbo. In other words, the Portland area’s regional transportation governance is a big, gridlocked mess.
The City Club of Portland recently released a report titled “Moving Forward: A Better Way to Govern Regional Transportation.” Several members of the research committee – Leigh Stephenson-Kuhn, Peter Livingston and Richard Ross – presented the report this week as part of the “Crossing the Columbia: What Does It Mean?” forum held by PDXplore and the Architecture Foundation of Oregon. In front of a small crowd at the Pacific Northwest College of Art, the three representatives discussed the conclusions and recommendations the City Club had come up with to solve the tricky problem of moving people at the lowest cost and in the most effective way possible.
What’s tangling up transportation progress so much? The report found several problems with the current regional governance, such as the Oregon Department of Transportation’s control of most of the region’s transportation money (which gives the power to choose and fund projects primarily to state officials). A large chunk of the problem, the report says, also lies in the fragmentation of governance, with federal, state and local government and agencies all having an influence on transportation projects in the area. With so many jurisdictions with a stake in transportation, the result is a lack of clarity on which entity should be responsible for which parts of the system. Many decisions are made on a micro level, Livingston says, when transportation is really a regional issue.
It’s been 40 years since the Portland Trail Blazers made their official NBA debut after being purchased for $3.7 million. Decades later, the franchise has powered through several rough patches — from poor seasons to trouble with the law — with its reputation as a beloved Portland brand intact. Now facing the recession, not to mention a wave of injuries, the Trail Blazers are pushing forward and arguably stronger than ever.
Currently in his fifth season at the helm, coach Nate McMillan was among the speakers at a breakfast forum held by the Portland Business Alliance yesterday, along with chief marketing officer Sarah Mensah and senior VP of business affairs J.E. Isaac. In front of a packed room at Portland’s Governor Hotel, the three franchise representatives talked about what’s keeping the Blazers ahead of the sports-business game, and what to expect from a little project called JumpTown.
McMillan spent a good amount of time praising the work ethic of his team, and the Blazers have indeed been playing with a fighting spirit. With Brandon Roy and Greg Oden among the many star players who experienced injuries this year, it’s remarkable that the team has managed to hold up its standing throughout the season. But what’s keeping the brand thriving while other Portland business sectors are still waiting for that rumored recovery?
There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
That was the message at this year’s SearchFest, the annual conference held by Search Engine Marketing Professionals of Portland (SEMpdx). Speaking before attendees at the spacious Heritage Ballroom in downtown Portland’s Governor Hotel, three industry experts – Brian Carter of Fuel Interactive, Neil Patel of KISSmetrics and Jordan Kasteler of Search & Social – held a seminar on applying competitive intelligence to social media marketing.
Monitoring website traffic on your competitors’ sites, finding out which of their content is shared and bookmarked, seeing who their fans/friends/followers are – they’re all tactics that fall under competitive intelligence, Kasteler says. Checking social media sites to see what people are saying about your company is also a part of the strategy, and more businesses are starting to catch on; 33% of marketers currently use social media to gain competitive intelligence, compared to 21% who use it but not for competitive intelligence. The goal, Carter says, is to see what you can find out using social media to give you an advantage over your competition.
As the 2010 Census rolls around, the U.S. Census Bureau is hitting the road to get citizens to participate. It’s an event that only comes around every 10 years, but it has huge implications for the nation and business, and with more than $400 billion in federal funds on the table for state and local governments, the Census Bureau is hoping people will take the count seriously.
Thirteen vehicles make up the fleet of the 2010 Census Portrait of America Road Tour, the largest of which made a stop in downtown Portland’s Pioneer Courthouse Square yesterday. Drawing in curious passersby with its 46-foot trailer and entertaining the crowd with live music (despite the misty weather), the event was aimed at helping Portlanders understand every aspect of the census process – how to fill out the 10-question census form, what the information is used for and the benefits of its findings.
People were even invited to share messages with other tour participants across the country in an interactive project explaining why the census is important to their communities. With the vehicles stopping at over 800 events collectively in 1,547 days, the tour is a major outreach effort, and this census also has an advantage that the previous count didn’t have: social media (e.g. Twitter, Facebook, blogs), which the Census Bureau is using substantially to spread awareness about the tour and its mission.