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|On the Scene|
|Friday, August 20, 2010|
By Emma Hall
Search Engine Academy Northwest held a short SEO training workshop on August 18. Essentially SEO 101, the class (taught by Colleen Wright) went over quick changes anyone can make to their website to help the site rise higher in search results.
Search engines use closely-guarded formulas to determine their search results-Google claims to consider over 200 factors. However, there are a few proven tips that can help your website and eventually your business.
Wright said that SEO is important because it is measurable and provides a high return on investment. Plus, your competition is probably already doing it.
What is SEO, exactly?
SEO stands for Search Engine Optimization, methods intended to improve the ranking of a website in search engine results. SEO factors in how search engines work and what people (potential customers or clients) are searching for. SEO consists of two parts: on-page factors and off-page factors.
Is SEO ethical?
Wright calls herself a "white hat optimizer." White hat SEO tactics are generally those approved by search engines. Unethical black hat tactics include keyword stuffing (adding a ton of often unrelated keywords to a page's metadata) and blog comment spamming, and often results in a website being banned or shut down. Although using white hat tactics can take anywhere from a few hours to months to improve search engine result rankings, they tend to give lasting results.
For practical tips on the similar topic of social media marketing, check out On The Scene: Social networking in the corporate world.
Emma Hall is web editor at Oregon Business.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.