|| Print ||
|On the Scene|
|Friday, August 20, 2010|
By Emma Hall
Search Engine Academy Northwest held a short SEO training workshop on August 18. Essentially SEO 101, the class (taught by Colleen Wright) went over quick changes anyone can make to their website to help the site rise higher in search results.
Search engines use closely-guarded formulas to determine their search results-Google claims to consider over 200 factors. However, there are a few proven tips that can help your website and eventually your business.
Wright said that SEO is important because it is measurable and provides a high return on investment. Plus, your competition is probably already doing it.
What is SEO, exactly?
SEO stands for Search Engine Optimization, methods intended to improve the ranking of a website in search engine results. SEO factors in how search engines work and what people (potential customers or clients) are searching for. SEO consists of two parts: on-page factors and off-page factors.
Is SEO ethical?
Wright calls herself a "white hat optimizer." White hat SEO tactics are generally those approved by search engines. Unethical black hat tactics include keyword stuffing (adding a ton of often unrelated keywords to a page's metadata) and blog comment spamming, and often results in a website being banned or shut down. Although using white hat tactics can take anywhere from a few hours to months to improve search engine result rankings, they tend to give lasting results.
For practical tips on the similar topic of social media marketing, check out On The Scene: Social networking in the corporate world.
Emma Hall is web editor at Oregon Business.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Farm in a Box|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Study supports Uber's drunk-driving claims|
|Is Twitter a takeover target?|
|Washington to add 7 cents to gas tax|
|Wages, benefits grow at slowest pace in 33 years |
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage.
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Strategic Economic Development Corporation (SEDCOR) has announced a new strategic plan to guide the organization in its planning, activities, and initiatives. The strategic plan, released at the start of its new fiscal year, includes the organization’s mission and key objectives.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
A look back at the shifting sands of Portland’s growth and development.