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|On the Scene|
|Friday, August 20, 2010|
By Emma Hall
Search Engine Academy Northwest held a short SEO training workshop on August 18. Essentially SEO 101, the class (taught by Colleen Wright) went over quick changes anyone can make to their website to help the site rise higher in search results.
Search engines use closely-guarded formulas to determine their search results-Google claims to consider over 200 factors. However, there are a few proven tips that can help your website and eventually your business.
Wright said that SEO is important because it is measurable and provides a high return on investment. Plus, your competition is probably already doing it.
What is SEO, exactly?
SEO stands for Search Engine Optimization, methods intended to improve the ranking of a website in search engine results. SEO factors in how search engines work and what people (potential customers or clients) are searching for. SEO consists of two parts: on-page factors and off-page factors.
Is SEO ethical?
Wright calls herself a "white hat optimizer." White hat SEO tactics are generally those approved by search engines. Unethical black hat tactics include keyword stuffing (adding a ton of often unrelated keywords to a page's metadata) and blog comment spamming, and often results in a website being banned or shut down. Although using white hat tactics can take anywhere from a few hours to months to improve search engine result rankings, they tend to give lasting results.
For practical tips on the similar topic of social media marketing, check out On The Scene: Social networking in the corporate world.
Emma Hall is web editor at Oregon Business.
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