|| Print ||
|On the Scene|
|Thursday, July 29, 2010|
BY EMMA HALL
Four panel members from very different social media backgrounds, ranging from one whose company blocks social media unless approved by management to one who counsels businesses on avoiding lawsuits stemming from social media, came together to discuss how social media is rapidly changing the business world.
The panel was moderated by Jim Robison of EasyStreet. The four panel members were Kent Lewis, president of Anvil Media, Dave Weber, CIO of NW Natural, Bryan Rhodes, senior digital strategist at Intel and Ted Karr, partner at Berkeley Law & Technology Group. The panel discussed the ways that social media can both help and hinder businesses. Most businesses are now aware that they can use Twitter or Facebook as marketing tools, but might still be unaware that social media has a myriad of other uses.
"Marketing isn't the No. 1 reason to be on social media, [it's] because it provides you the world's largest focus group," said Lewis. If you are considering using social media for your company, you should first consider why you want to do it. Look at your competitors' use of social media and see what they are doing. An example given of a company with a great social media presence is Comcast, with their Comcast Cares program. They put their best tech support people on Twitter to answer customers questions or concerns.
Twitter: A main reason for using Twitter is to provide customer service. "Every company should have evangelists representing your company on Twitter," said Lewis. Twitter gives your company the opportunity to say "we're here, we're responsive, we're not just this monolithic brand," said Rhodes. Also, in customer service response time is everything. Twitter allows you to give instantaneous support. In this way, you can turn customer service into marketing. (Hint: Use programs like Google alerts, Social Mention, or TweetBeep to track mentions of your company on Twitter and respond to them.)
LinkedIn: LinkedIn is the best online tool for business to business marketing, which goes further than just putting your resume online and "connecting" with coworkers. You can answer questions on the Answers message boards to become the leader in a topic. That way, when someone looks at a specific topic (for example corporate law or business development) they see that you are a leader in that area, and then they have the opportunity to contact you for work relating to that topic.
Emma Hall is web editor for Oregon Business.
|Child care challenge|
|Is there life beyond Reed?|
|Downtime with Jill Nelson|
|Adidas produces special shoe for upcoming Timbers/Sounders match|
|Intel invests $60M in drone company|
|Congestion should be expected|
|How many devices are using Windows 10?|
|Aftermath of the Ashley Madison hack|
|Boy trips in art museum, rips $1.5M painting|
|U.S. stocks plummet|
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.