|| Print ||
|On the Scene|
|Wednesday, July 07, 2010|
BY EMMA HALL
Curious onlookers gathered in Pioneer Square as the bravest few couples grabbed their partners and lined up, men on one side, women on the other. On the nearby stage, local rockabilly and swing band The Twangshifters warmed up.
The first 30 Hour Day was born out of an idea the three organizers had to pool together their online social networks and create an event that would help others. This time it was a much bigger production with a live appearance in Pioneer Square rather than acts recorded in a closed studio and broadcast live online.
“We really stepped it up a notch this time around with the appearance in Pioneer Square,” said Rick Turoczy of Silicon Florist. “But it was experimental, and made fundraising more difficult.”
Last December the event raised about $7,000 plus food and toy donations for a total of almost $10,000. The organizers feared that holding the event outside of the holiday season would mean people just weren’t in the giving mood, and they were correct. They only raised $2,000 this time. The money benefited the Oregon Food Bank, the Oregon Trail Chapter of the American Red Cross and p:ear.
By comparison, the Waterfront Blues Festival raised $622,000 and 90,000 pounds of donated food over the weekend for the food bank.
“Next time we’ll make sure to get someone from our community who knows a lot about the actual fundraising aspect, specifically live fundraising,” said Kaos.
The entire staff, including all of the acts, was made up of volunteers. The crew of PDX.FM did most of the technical work. Local developer Brian Enigma designed and donated an iPhone app. A huge variety of people who may previously have only interacted with one another online came together offline to produce the event.
“We found an inventive way to give back,” said Kaos. “As far as online fundraising goes there is a lot of simple ‘click the button’ types right now, but we are the first to actually create entertainment that charities can use.”
The livestream was available to be embedded by anyone who wanted it, “from the blog with 0 hits this month to the site with one million hits per second” as the 30 Hour Day website stated. The content was all recorded and now is undergoing editing into segments that will be released under a creative commons license for use by charities or the various entertainers that appeared.
Social media was important at all stages of the event planning, from the beginning with gathering volunteers through Twitter and Facebook, to the end with the very way that viewers donated, through “Causes,” part of Network for Good.
So while 30 Hour Day may be reviving the telethon by making it adapt to the changing face of the web and social media, the question is whether this medium of fundraising can be effective.
“Social media was the critical component to pulling the event off because it provided free tools to help promote, manage and fundraise for the event,” said Turoczy. “Without social media, this kind of fundraising would be impossible and cost prohibitive.”
Emma Hall is web editor for Oregon Business.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Farm in a Box|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Washington to add 7 cents to gas tax|
|Wages, benefits grow at slowest pace in 33 years |
|Amazon earns $92M in profit|
|Under Armour bests Q2 earnings expectations|
|More than a hundred passengers forced to stay overnight at PDX|
|Immunization rates to be available to parents|
|CEO who pledged $70K minimum wage sued by brother|
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.