|| Print ||
|On the Scene|
|Wednesday, July 07, 2010|
BY EMMA HALL
Curious onlookers gathered in Pioneer Square as the bravest few couples grabbed their partners and lined up, men on one side, women on the other. On the nearby stage, local rockabilly and swing band The Twangshifters warmed up.
The first 30 Hour Day was born out of an idea the three organizers had to pool together their online social networks and create an event that would help others. This time it was a much bigger production with a live appearance in Pioneer Square rather than acts recorded in a closed studio and broadcast live online.
“We really stepped it up a notch this time around with the appearance in Pioneer Square,” said Rick Turoczy of Silicon Florist. “But it was experimental, and made fundraising more difficult.”
Last December the event raised about $7,000 plus food and toy donations for a total of almost $10,000. The organizers feared that holding the event outside of the holiday season would mean people just weren’t in the giving mood, and they were correct. They only raised $2,000 this time. The money benefited the Oregon Food Bank, the Oregon Trail Chapter of the American Red Cross and p:ear.
By comparison, the Waterfront Blues Festival raised $622,000 and 90,000 pounds of donated food over the weekend for the food bank.
“Next time we’ll make sure to get someone from our community who knows a lot about the actual fundraising aspect, specifically live fundraising,” said Kaos.
The entire staff, including all of the acts, was made up of volunteers. The crew of PDX.FM did most of the technical work. Local developer Brian Enigma designed and donated an iPhone app. A huge variety of people who may previously have only interacted with one another online came together offline to produce the event.
“We found an inventive way to give back,” said Kaos. “As far as online fundraising goes there is a lot of simple ‘click the button’ types right now, but we are the first to actually create entertainment that charities can use.”
The livestream was available to be embedded by anyone who wanted it, “from the blog with 0 hits this month to the site with one million hits per second” as the 30 Hour Day website stated. The content was all recorded and now is undergoing editing into segments that will be released under a creative commons license for use by charities or the various entertainers that appeared.
Social media was important at all stages of the event planning, from the beginning with gathering volunteers through Twitter and Facebook, to the end with the very way that viewers donated, through “Causes,” part of Network for Good.
So while 30 Hour Day may be reviving the telethon by making it adapt to the changing face of the web and social media, the question is whether this medium of fundraising can be effective.
“Social media was the critical component to pulling the event off because it provided free tools to help promote, manage and fundraise for the event,” said Turoczy. “Without social media, this kind of fundraising would be impossible and cost prohibitive.”
Emma Hall is web editor for Oregon Business.
|The 100 Best Companies to Work For in Oregon|
|Help Wanted: Poached Jobs aids restaurateurs |
|How Oregon will survive the loss of Hanjin|
|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|Obama's veto of Keystone XL pipeline withstands Senate override attempt|
|Production of larger iPad delayed|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Parkinson's Resources of Oregon (PRO) is pleased to announce, long standing Intel manager, Kelly Sweeney has joined the agency’s Board of Directors as a member at large.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.