|| Print ||
|On the Scene|
|Tuesday, April 06, 2010|
BY KEVIN MANAHAN
Social networking can take place on everything from YouTube to the iPhone. The amount of time consumers spent on it tripled in 2009; 56% of Americans want companies to be involved with it; and 85% of social media users are expecting companies to interact with them using it. In short, you need social networks.
“You have to have an investment,” said Eric Peterson of Web Analytics Demystified. “If you don’t get on the social train, you’ll fall behind.”
“If you’re in fear of these grassroots people, you’re not alone,” Ripley Feller said. “I’ve talked to a lot of executives who fear social media because they think it’s going to jump from grassroots to adoption [without testing first].” So Ripley Feller said it’s important to slowly test different strategies to see which ones your audience responds to the most.
“We needed to move faster,” Kenny said. “We needed to break down the walls, and break out of some of that bad DNA, and the only way we were going to do that was to knock down some of the walls of communication. And the only way to do that was with social business software.”
Kevin Manahan is the online editor for Oregon Business.
|A Good Leap Forward|
|A Taste of Heaven|
|Fast Food Slows Down|
|Tight and Loose|
|Startup or Grow Up?|
|UPS Store to offer 3D-printing|
|First-weekend sales of iPhone 6 tops 10M|
|Climate march draws 300,000 in NYC|
|Alibaba largest stock offering ever|
|PBR sold to Russian beverage company|
|Scotland votes to stay in United Kingdom|
|Scotland vote on independence begins|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
First Call Resolution targets employee well-being and client satisfaction.
How six leading foundations are working together for a better Oregon.
Vigilant enters a New Year with a new president.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 12 finalists—from a record number of 67 nominees—for the 2014 OEN Tom Holce Entrepreneurship Awards
The Oregon Entrepreneurs Network (OEN) is pleased to announce three finalists for the inaugural OEN Game Changer Award.