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|On the Scene|
|Thursday, March 11, 2010|
BY KEVIN MANAHAN
There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
But Patel adds that you shouldn’t rely solely on the popular social media sites, and instead use tools like Social Mention (which allows you to search for any topic across multiple social sites, blogs, comments, videos, etc.) and TweetMeme (which aggregates popular links on Twitter to show you what people are sharing). Patel suggests sorting TweetMeme results to focus on the up-and-coming trends instead of what’s already popular – and then acting quickly on those trends. Kasteler threw in recommendations as well, citing Trendistic, BlogPulse, WhosTalkin.com and BoardTracker.com as useful competitive-intelligence tools.
But it’s worth the effort to get an honest sense of brand perception from your customer base while getting a leg up on the competition. “If you know your customers better than your competitors do, then you have the advantage,” Carter says.
Kevin Manahan is the online editor for Oregon Business.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.