|| Print ||
|On the Scene|
|Thursday, March 11, 2010|
BY KEVIN MANAHAN
There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
But Patel adds that you shouldn’t rely solely on the popular social media sites, and instead use tools like Social Mention (which allows you to search for any topic across multiple social sites, blogs, comments, videos, etc.) and TweetMeme (which aggregates popular links on Twitter to show you what people are sharing). Patel suggests sorting TweetMeme results to focus on the up-and-coming trends instead of what’s already popular – and then acting quickly on those trends. Kasteler threw in recommendations as well, citing Trendistic, BlogPulse, WhosTalkin.com and BoardTracker.com as useful competitive-intelligence tools.
But it’s worth the effort to get an honest sense of brand perception from your customer base while getting a leg up on the competition. “If you know your customers better than your competitors do, then you have the advantage,” Carter says.
Kevin Manahan is the online editor for Oregon Business.
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|The Road to Reinvention|
|Epitaph for a Boondoggle|
|FLOTUS: Tech industry to train, hire 90K vets|
|'Man-made' earthquakes becoming more frequent, powerful|
|FCC poised to block Comcast, Time Warner merger|
|Dunkin' Donuts, Domino's lead junk food revival|
|Pulitzer-winning journalist chooses PR|
|Taco Bell up, Chipotle down|
|Lilly Pulitzer line at Target crashes site|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.