|| Print ||
|On the Scene|
|Thursday, March 11, 2010|
BY KEVIN MANAHAN
There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
But Patel adds that you shouldn’t rely solely on the popular social media sites, and instead use tools like Social Mention (which allows you to search for any topic across multiple social sites, blogs, comments, videos, etc.) and TweetMeme (which aggregates popular links on Twitter to show you what people are sharing). Patel suggests sorting TweetMeme results to focus on the up-and-coming trends instead of what’s already popular – and then acting quickly on those trends. Kasteler threw in recommendations as well, citing Trendistic, BlogPulse, WhosTalkin.com and BoardTracker.com as useful competitive-intelligence tools.
But it’s worth the effort to get an honest sense of brand perception from your customer base while getting a leg up on the competition. “If you know your customers better than your competitors do, then you have the advantage,” Carter says.
Kevin Manahan is the online editor for Oregon Business.
|The Good Hacker|
|It's a Man's Man's Man's World|
|Short Shrift:The threat of just-in-time scheduling|
|Downtime with the director of Barley's Angels|
|Fighting Fire With Fire|
|Shades of Gray|
|Man for All Seasons|
|How to court millennials|
|Wal-Mart wants meat suppliers to improve treatment of animals|
|Scandal negatively impacts Tom Brady's endorsement value|
|John Kerry pushes TPP in Seattle speech|
|Big banks hit with $2.5B fine|
|Six Chinese nationals allegedly stole trade secrets|
|Lane Bryant owner to buy Ann Taylor, Loft|
New conference aims to solve challenges, quell fears amid regulatory changes.
Tourism marketing supports entrepreneurship by attracting visitors to all corners of the state.
Beaverton firm's business intelligence platform rivals that of industry heavyweights.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.