|| Print ||
|On the Scene|
|Thursday, March 11, 2010|
BY KEVIN MANAHAN
There was a time when constantly checking Twitter updates at work would put you on the fast track for disciplinary action. But for many businesses these days, it might actually be advantageous to devote some work time to exploring the potential of social media and how it can help you understand your business, while also keeping an eye on the competition. Scoping out your rivals’ Facebook friends could help more than you think.
But Patel adds that you shouldn’t rely solely on the popular social media sites, and instead use tools like Social Mention (which allows you to search for any topic across multiple social sites, blogs, comments, videos, etc.) and TweetMeme (which aggregates popular links on Twitter to show you what people are sharing). Patel suggests sorting TweetMeme results to focus on the up-and-coming trends instead of what’s already popular – and then acting quickly on those trends. Kasteler threw in recommendations as well, citing Trendistic, BlogPulse, WhosTalkin.com and BoardTracker.com as useful competitive-intelligence tools.
But it’s worth the effort to get an honest sense of brand perception from your customer base while getting a leg up on the competition. “If you know your customers better than your competitors do, then you have the advantage,” Carter says.
Kevin Manahan is the online editor for Oregon Business.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|Our man in Congress|
|100 Best awards 2014|
|GM recalls affect profits|
|Science confirms paper money covered with infectious bacteria|
|First lady announces jobs website for veterans|
|Amazon signs deal with HBO|
|McDonald's U.S. Q1 profits decline|
|Americans question Big Bang theory |
|Skin cancer rates 'surge' since 1970s|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.