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|On the Scene|
|Wednesday, March 03, 2010|
BY KEVIN MANAHAN
As the 2010 Census rolls around, the U.S. Census Bureau is hitting the road to get citizens to participate. It’s an event that only comes around every 10 years, but it has huge implications for the nation and business, and with more than $400 billion in federal funds on the table for state and local governments, the Census Bureau is hoping people will take the count seriously.
People were even invited to share messages with other tour participants across the country in an interactive project explaining why the census is important to their communities. With the vehicles stopping at over 800 events collectively in 1,547 days, the tour is a major outreach effort, and this census also has an advantage that the previous count didn’t have: social media (e.g. Twitter, Facebook, blogs), which the Census Bureau is using substantially to spread awareness about the tour and its mission.
“We would love businesses and offices to hold brief census information reminders,” Luna says. “One example might be a brown-bag lunch session that might feature a census PSA. Even a few moments to remind employees to turn in their census forms would be greatly appreciated.”
Kevin Manahan is the online editor for Oregon Business.
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