News

The future of SEO

01.17.14 Thumbnail SEOBY JESSICA RIDGWAY | OB WEB EDITOR

Speaker Joe Griffin, co-CEO of the digital marketing firm iAcquire, shares his predictions about the future of search engine optimization (SEO) as it continues to evolve.

Crowded ERs reflect systemic failures

01.16.14 Thumbnail ERBY JOE ROJAS-BURKE | OB BLOGGER

An economic study of emergency room utilization in Oregon set off a thundering media stampede earlier this month. I was struck by the cut-and-paste sameness of much of the reporting and how awfully little it had to say about the untreated wound that is causing all the pain: the hole in our healthcare system where a robust primary care infrastructure should be.

Window displays: nostalgia in the digital age

BY VIVIAN MCINERNY | OB BLOGGER

12.18.13 Thumbnail HolidayStoreEven in an age of stealth marketing and covert advertising, that most transparent brand messenger – the window display – remains a powerful tool for identifying and defining a store to passersby.

 

The promise and pitfalls of eHealth

BY JOE ROJAS-BURKE | OB BLOGGER

12.17.13 Thumbnail ElectronicRecordsOregon Health & Science University recently formed a partnership with Epic Systems Corp., one of the top makers of electronic medical record software. I talked about the future of "eHealth" with Dr. Aaron Cohen, an associate professor who directs commercial partnerships and collaboration for OHSU’s Informatics Discovery Lab.

OBA endorses Gov. Kitzhaber

BY OB STAFF

12.12.13 Thumbnail KitzIn an unprecedented early endorsement, the Oregon Business Association Political Action Committee (PAC) Board of Directors announced yesterday that it has formally endorsed Governor John Kitzhaber for re-election.

 

Oregon ponders GM future

BY HANNAH WALLACE | OB BLOGGER
12.11.13 Thumbnail GMFood

The movement to label genetically modified foods suffered a major blow last month with the defeat of ballot measure 522 in Washington state, which would have required manufacturers to label foods containing GM ingredients. So what does 522‘s defeat mean for the GM-labeling efforts in Oregon?

Can Oregon's poor prosper?

BY MIKE GREEN | OB BLOGGER
12.03.13 Thumbnail Poverty

Addressing the problems of the poor is a common theme that serves as a backdrop to issues of family, education, jobs, homelessness, health care and public taxation. Oregon’s most promising approach is its “Prosperity Initiative,” championed by  First Lady Cylvia Hayes.

The thin ice of media innovation

10.31.13 Thumbnail NewsBY MARK BLAINE | OB BLOGGER

Having lots of digital edges, having many ways in for readers and users to find and consume stories, is a problem that newspapers have struggled to manage. Local television has been spared much of the disruption, until now.  

Oregon Business omission

10.07.13 Thumbnail CoverBY OB STAFF

Our October cover was illustrated by Chad Crowe. The print issue of the magazine inadvertently left his name off the masthead.