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|Thursday, May 08, 2014|
BY MARK BLAINE | OB BLOGGER
Local news is valuable, but for nearly two decades, digital publishers have struggled to scale a sustainable local news product. Portland is about to be the testing ground for one of the next round of innovators as GoLocalPDX gears up to launch another local news website.
GoLocalPDX may be different than what came before in national, scalable local news efforts: It has grown a financial footing in two medium-sized New England cities, which have been hard hit by the economy. GoLocal’s co-founder Josh Fenton puts the business side of the startup first, which may sound strange to read in a business journal but the buzz around many startup news organizations nowadays still centers on the need to fix news rather than build business.
GoLocal sells ads, makes a profit, and squeezes the bottom line, as Ken Doctor reports in his Newsonomics report in the Nieman Journalism Lab about local news trends. The news that it publishes is different from what you’d see in a traditional outlet, and its playbook includes the stuff that is working now in digital at sites like BuzzFeed. GoLocal relies on columnists – Mindsetters – who range from former members of Congress and former elected state officials to bloggers and community activists.
Expect lists and short bits and bites of information. Although the company does pride itself on its “commitment to invest in high quality enterprise journalism,” it likely won’t have enough staff to have someone regularly camped out at local government meetings. That era of comprehensive coverage of local government by independent news organizations may be nearing a close, anyway, as many non-profit news startups have shown with a focus on deep-dive, called-shot stories that can be executed by a handful of staff.
GoLocalPDX will enter a market very different from its eastern roots in Providence, R.I., with GoLocalProv and Worcester, Mass., with GoLocalWorcester, and the jump across the country was intended to make GoLocal a national player in local news.
There’s a nuance to local news that hasn’t scaled in past attempts. Patch, AOL’s broad attempt to build a scaled local news presence, collapsed earlier this year, and Everyblock, the Knight Foundation–funded hyperlocal news startup that once reached 19 cities, has had a fitful history, relaunching in Chicago in late 2013 after being dormant for 10 months. As far back as 1997, Microsoft chased local content with Sidewalk, an expensive early effort at finding the balance between a potentially lucrative local ad market and content that readers found valuable.
GoLocalPDX will have to capture the sense of place of Portland to be accepted, and this is what has likely made other iterations of scalable local news products struggle.
“It’s the hype part of hyperlocal that’s been overplayed. Local is local – we know it when we see it, and we know when it’s well-done and when it isn’t,” Doctor writes. Hyperlocal hasn’t yet found an algorithmic secret sauce, and it still relies on the sensibilities of the people developing and managing the content.
Portland has a number of news outlets that capture the essence of the city well, so it will be interesting to see how GoLocalPDX establishes its voice. Local news done well reflects the zeitgeist of a place, and Portland is into being authentically Portland.
Mark Blaine blogs on the media biz for Oregon Business.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Monday, September 28, 2015
BY KIM MOORE
A conversation with Jonathan Bennett, managing partner at law firm Dunn Carney Allen Higgins & Tongue.
Wednesday, September 30, 2015
Oregon Business magazine has named the seventh annual 100 Best Nonprofits to Work for in Oregon. The rankings were revealed Wednesday night during an awards dinner at the Sentinel Hotel in Portland.
Thursday, September 17, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Ahead of the recreational rollout, what are dispensary owners most concerned about ?
Wednesday, August 19, 2015
BY CHRIS NOBLE
Oregon is home to an abundance of gritty warehouses reborn as trendy office spaces, as well as crafty hipsters turned entrepreneurs. Does the combination yield an equally bounteous office products sector? Not so much. Occupying the limited desk jockey space are Field Notes, a spinoff of Portland’s Draplin Design Company, and Schuttenworks, known for whittling Apple device stands. For a full complement of keyboard trays, docking stations and mouse pads, check out the GroveMade line, guaranteed to boost the cachet of even the lowliest cubicle drone.
Tuesday, October 06, 2015
BY CHRIS NOBLE
As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Keep Pendleton Weird|
|Cream of the Crop|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Hans N. Hugglerhas joined Lane Powell as an Attorney in the Litigation Practice Group, where he will focus his practice on complex litigation.
Over 300 attendees will gather to learn from 50+ regional leaders pushing the sustainability needle forward. GoGreen Portland offers a distinct platform of bringing people together across industries and sectors to build viable networks and cross-pollinate best practices throughout the regional business community.
Are you planning a meeting, party, gala, fundraiser, holiday party, golf tournament, retirement party, team building or birthday? You won’t want to miss this show to get hundreds of great ideas!